MISSED BIRTHDAYS - NAZ WOLDEMICHEAL

TitleMISSED BIRTHDAYS - NAZ WOLDEMICHEAL
BrandMISSING PERSONS ADVOCACY NETWORK
Product / ServiceMPAN
CategoryB07. Not-for-profit / Charity / Government
EntrantwhiteGREY Melbourne, AUSTRALIA
Idea Creation whiteGREY Melbourne, AUSTRALIA
Media Placement MINDSHARE Melbourne, AUSTRALIA
Production FINCH Melbourne, AUSTRALIA
Production 2 BANG BANG STUDIOS Melbourne, AUSTRALIA

Credits

Name Company Position
Joe Hill whiteGREY ECD
Garret Fitzgerald whiteGREY ECD
Benjamin Mann whiteGREY Creative
Nic Molyneux whiteGREY Creative
Nathan Rogers whiteGREY Head of Strategy

Write a short summary of what happens in the film

This film is part of a campaign for the Missing Persons Advocacy Network (MPAN) called Missed Birthdays. The campaign saw family members of missing persons record or write heartfelt messages to their loved ones, which were then distributed/run on the missing person’s actual birthday. Featured in this film are the family and friends of Naz Woldemicheal who went missing in October 2016. Shot in and around Naz’s home, a poem written by Naz’s mother is read aloud by her, along with a spoken song from his brother and heartfelt words from his sister.

Cultural / Context information for the jury

When a person goes missing, the search puts the focus on them. Yet with over 100 Australians reported missing every day, this traditional approach of providing a photo and some basic information doesn’t always receive the necessary public interest, or convey the emotion behind each case. MPAN needed a way to get the public to better connect with missing persons cases. By doing so, MPAN could raise more effective awareness for missing persons, as well as funds to train a new generation of ambiguous loss specialists. This led to Missed Birthdays- a missing persons campaign unlike any other – one that looked at those left behind on the most important day of the year.

Links

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