ALL ALONE

Short List
TitleALL ALONE
BrandRONALD MCDONALD HOUSE CHARITIES
Product / ServicePROVIDING HOPE AND HOME FOR FAMILIES
CategoryA07. Not-for-profit / Charity / Government
EntrantLEO BURNETT TAIWAN Taipei, TAIWAN
Idea Creation LEO BURNETT TAIWAN Taipei, TAIWAN
Production YUAN YUAN PRODUCTION Taipei, TAIWAN

Credits

Name Company Position
Murphy Chou Leo Burnett Taiwan Chief Creative Officer
Ed Hsieh Leo Burnett Taiwan Creative Director
Kenji Ho Leo Burnett Taiwan Art Director
Stacy Shen Leo Burnett Taiwan Art Director
Matilda Liao Leo Burnett Taiwan Associate Creative Director
Leslie Chang Leo Burnett Taiwan Chief Strategy Officer
Peter Lu Leo Burnett Taiwan Planning Manager
Ruby Shen Leo Burnett Taiwan Business Director
Jessica Huang Leo Burnett Taiwan Associate Account Director
Ryan Lee Leo Burnett Taiwan Account Executive
Jasmine Chang Leo Burnett Taiwan Agency Producer

Write a short summary of what happens in the film

Ronald McDonald House offers a temporary home for families of seriously ill children who have a special need to be close. People tend to care more about the ill children than the one who exhausting taking care of them, the mothers. We believe that no children should face it all alone, so do their Mothers. We want to bring up this idea, and encourage families to face the situation all together.