| Title | ALL ALONE |
| Brand | RONALD MCDONALD HOUSE CHARITIES |
| Product / Service | PROVIDING HOPE AND HOME FOR FAMILIES |
| Category | A07. Not-for-profit / Charity / Government |
| Entrant | LEO BURNETT TAIWAN Taipei, TAIWAN |
| Idea Creation | LEO BURNETT TAIWAN Taipei, TAIWAN |
| Production | YUAN YUAN PRODUCTION Taipei, TAIWAN |
| Name | Company | Position |
|---|---|---|
| Murphy Chou | Leo Burnett Taiwan | Chief Creative Officer |
| Ed Hsieh | Leo Burnett Taiwan | Creative Director |
| Kenji Ho | Leo Burnett Taiwan | Art Director |
| Stacy Shen | Leo Burnett Taiwan | Art Director |
| Matilda Liao | Leo Burnett Taiwan | Associate Creative Director |
| Leslie Chang | Leo Burnett Taiwan | Chief Strategy Officer |
| Peter Lu | Leo Burnett Taiwan | Planning Manager |
| Ruby Shen | Leo Burnett Taiwan | Business Director |
| Jessica Huang | Leo Burnett Taiwan | Associate Account Director |
| Ryan Lee | Leo Burnett Taiwan | Account Executive |
| Jasmine Chang | Leo Burnett Taiwan | Agency Producer |
Ronald McDonald House offers a temporary home for families of seriously ill children who have a special need to be close. People tend to care more about the ill children than the one who exhausting taking care of them, the mothers. We believe that no children should face it all alone, so do their Mothers. We want to bring up this idea, and encourage families to face the situation all together.