| Title | PP3N THIS IS FAST |
| Brand | ANKER INNOVATIONS TECHNOLOGY LIMITED |
| Product / Service | POWERPORT III NANO |
| Category | A03. Durable Consumer Goods including Automotive |
| Entrant | YOMIKO ADVERTISING Tokyo, JAPAN |
| Idea Creation | YOMIKO ADVERTISING Tokyo, JAPAN |
| Media Placement | YOMIKO ADVERTISING Tokyo, JAPAN |
| Production | TAIYO KIKAKU CO., LTD. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Mitsuhiro Fukata | YOMIKO | Chief Creative Officer |
| Mitsuhiro Fukata | YOMIKO | Chief Creative Officer |
| Kensaku Kamada | YOMIKO | Copywriter |
| Masahiro Fujiwara | YOMIKO | Account Executive |
| Akira Higo | YOMIKO | Strategic Planning Director |
| Ryuichi Ushioda | TAIYO KIKAKU | Producer |
| Hiroto Yoshida | TAIYO KIKAKU | Production Manager |
| Kanna Naiki | TAIYO KIKAKU | Production Manager |
| Osamu Numoto | TAIYO KIKAKU | Production Manager |
| Honoka Akihara | TAIYO KIKAKU | Production Manager |
| Genki Shimada | TAIYO KIKAKU | Production Manager |
| Kensuke Arai | TAIYO KIKAKU | Director |
| Yoshitaka Murakami | STURGEON | Cinematographer |
| Kousei Kobayashi | Office Kousei | Gaffer |
| Hiroki Kaneko | FRE-X | Production Designer |
| Toshiyuki Ichihara | SCREW | Grip |
| Rintaro Kozasa | TAIYO KIKAKU | Editor |
| Max / | TREE Digital Studio Inc. / DIGITAL GARDEN | Colorist |
| Kensaku Numata | McRay visual technical | Flame Artist |
| Huya Yamamoto | Ray | Digital Imaging Technician |
| Isamu Terakado | Locust | Special Effects Technician |
| Hiroshi Takeyama | citro | Visual Effects |
| Rintaro Kozasa | TAIYO KIKAKU | Animator |
| Akihiro Morita | TAIYO KIKAKU | Sound Mixer |
| Kazuyoshi Tonami | YUGE | Sound Studio Producer |
| Koki Togita | YUGE | Sound Studio Producer |
COMMUNICATE THE VALUE OF FAST-CHARGING. Anker is a fast-charging brand. In Japan, quick charging has not yet penetrated into our daily lives. Meanwhile, in order to let people feel the difference between normal charging and quick charging, we challenged TVcommercial expression that appeals to intuition and emotions.
Quick chargers were not yet a major player in Japan. Therefore, it was necessary to make the dissatisfaction with the speed of ordinary chargers manifest and to have interest and surprise in quick charging. In Japan, there is a bathing culture in which hot water is put into the bathtub every day and soaked in it. Despite this cultural background, this Japanese commercial is currently being broadcast worldwide, including in the EU, Asia, US and Oceania.