NETIZEN

TitleNETIZEN
BrandSYN MUN KONG
Product / ServiceSYN MUN KONG CAR INSURRANCE
CategoryB06. Consumer Services / Business to Business
EntrantRABBIT DIGITAL GROUP Bangkok, THAILAND
Idea Creation RABBIT DIGITAL GROUP Bangkok, THAILAND
Production FACTORY01 Bangkok, THAILAND

Credits

Name Company Position
Sunard Thanasanakson Rabbit's Tale CEO
Noranit Yasopa Rabbit Digital Group Chief Creative Officer
Arm Buddhaphol Rabbit's Tale Creative Director
Jirayu Jetphunsap Rabbit's Tale Senior Art Director
Varut Pipattanabancha Rabbit's Tale Senior Copywriter
Sarin Ittinuntaweerachai Rabbit Digital Group Senior Project Manager
Kathleen Wongsanganan Rabbit Digital Group Client Service Director
issariyaporn tongsai Rabbit Digital Group Account Executive
WUTHISAK ANARNKAPORN factory01 Director

Write a short summary of what happens in the film

Taking the popular Thai Netizens’ idiom ‘Play the Card’ referring to irrelevant excuse of bad driving behaviour, we surprised audiences that some unexpected excuses could actually be used to evaluate discount rate when applying for ‘SMK Car Insurance For Good Fellas’ at SMK’s website or application.

Cultural / Context information for the jury

‘Play the card’ is an idiom used among Thai netizens when someone pulls excuses out of nowhere over their bad driving behaviour. The excuse will be considered as ‘card’ when it is completely irrelevant to the incident such as ‘My dad’s a politician’ card, ‘Sorry I got cancer’ card or ‘I go to church every Sunday’ card. The idioms are commonly used all over social media that generate buzz online when similar situations happen on the road.

Links
Social Media URL   |   Video URL