| Title | NETIZEN |
| Brand | SYN MUN KONG |
| Product / Service | SYN MUN KONG CAR INSURRANCE |
| Category | B06. Consumer Services / Business to Business |
| Entrant | RABBIT DIGITAL GROUP Bangkok, THAILAND |
| Idea Creation | RABBIT DIGITAL GROUP Bangkok, THAILAND |
| Production | FACTORY01 Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Sunard Thanasanakson | Rabbit's Tale | CEO |
| Noranit Yasopa | Rabbit Digital Group | Chief Creative Officer |
| Arm Buddhaphol | Rabbit's Tale | Creative Director |
| Jirayu Jetphunsap | Rabbit's Tale | Senior Art Director |
| Varut Pipattanabancha | Rabbit's Tale | Senior Copywriter |
| Sarin Ittinuntaweerachai | Rabbit Digital Group | Senior Project Manager |
| Kathleen Wongsanganan | Rabbit Digital Group | Client Service Director |
| issariyaporn tongsai | Rabbit Digital Group | Account Executive |
| WUTHISAK ANARNKAPORN | factory01 | Director |
Taking the popular Thai Netizens’ idiom ‘Play the Card’ referring to irrelevant excuse of bad driving behaviour, we surprised audiences that some unexpected excuses could actually be used to evaluate discount rate when applying for ‘SMK Car Insurance For Good Fellas’ at SMK’s website or application.
‘Play the card’ is an idiom used among Thai netizens when someone pulls excuses out of nowhere over their bad driving behaviour. The excuse will be considered as ‘card’ when it is completely irrelevant to the incident such as ‘My dad’s a politician’ card, ‘Sorry I got cancer’ card or ‘I go to church every Sunday’ card. The idioms are commonly used all over social media that generate buzz online when similar situations happen on the road.