| Title | UPGRADE TO NEW VERSION |
| Brand | TMRW BY UOB |
| Product / Service | TMRW BY UOB |
| Category | D01. Branded Content & Entertainment Film |
| Entrant | RABBIT DIGITAL GROUP Bangkok, THAILAND |
| Idea Creation | RABBIT DIGITAL GROUP Bangkok, THAILAND |
| Production | FACTORY01 Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Noranit Yasopa | Rabbit Digital Group | Chief Creative Officer |
| Papop Chaowanapreecha | Rabbit Digital Group | Deputy Executive Creative Director |
| Kanon Umpornsirirat | Rabbit Digital Group | Creative Director |
| Kamolwan Nopaket | Rabbit Digital Group | Creative Group Head |
| Nalin Viroonhatham | Rabbit Digital Group | Art Director |
| Sarin Ittinuntaweerachai | Rabbit Digital Group | Senior Project Manager |
| Sirapa Kanchanasuppawong | Rabbit Digital Group | Account Manager |
| Nuttarine Lekcharoenvong | Rabbit Digital Group | Group Account Director |
| Rinyarat Leelapongcharoen | Rabbit Digital Group | Account Manager |
| Kathleen Wongsanganan | Rabbit Digital Group | Client Service Director |
| Saroj Laohasiri | Rabbit Digital Group | Marketing Counselor |
| Samat Sinudomrat | Rabbit Digital Group | Strategic Planner |
| WUTHISAK ANARNKAPORN | FACTORY01 | Director |
| RUNGTAWAN NANTHASAEN | FACTORY01 | Producer |
| ISSAREE AROONPRASERT | FACTORY01 | Producer Assistant |
| WITYAWAT LAKAM | FACTORY01 | 1st Assistant Director |
| MATTANEE UAJARERNSUP | FACTORY01 | 2nd Assistant Director |
| NIRAMON ROSS | FACTORY01 | Director Of Photography |
| PORNTHIP MUTISOM | FACTORY01 | CASTING DIRECTOR |
| THIDA ROSTHIP | FACTORY01 | Costume |
| APICHAYA YUEPRAYONG | FACTORY01 | Post Producer |
| SIPPANART OLARNSARITKUL | FACTORY01 | Editor |
| TOI ALLSETTING | ALLSETTING | Production Art Director |
| ARTHUR LAM | One Cool | Colorist |
| NOPPHALUX KOSAKORN | FACTORY01 | Sound Engineer |
| KRISORN BANNA | FACTORY01 | Make Up Artist |
| DECHA WATTANAWONGCHAI | FACTORY01 | Location Manager |
Thailand's first digital bank, TMRW by UOB wanted to promote the app upgraded features: facial recognition, friendlier interface and smarter AI. To make these intangible features more relatable, this film takes audience inside the system and humanize the AI to demonstrate how each feature benefits the user.
TMRW is Thailand's one and only pure digital bank with all-mobile service. After launching version 1.0 and 2.0, TMRW recently upgraded the mobile app features for better service and friendlier user experience.