Title | TAIWAN SYNDROME |
Brand | TAIWAN TOURISM BUREAU |
Product / Service | TAIWAN TOURISM |
Category | F05. Cultural Insight |
Entrant | dentsu mcgarrybowen Taipei City, TAIWAN |
Idea Creation | mcgarrybowen Taipei, TAIWAN |
Name | Company | Position |
---|---|---|
Alice Chou | dentsu mcgarrybowen Taiwan | Chief Creative Officer |
Ryan Liao | dentsu mcgarrybowen Taiwan | Creative Director |
Sunny Chen | dentsu mcgarrybowen Taiwan | Senior Copywriter |
Jacky Hsu | dentsu mcgarrybowen Taiwan | Senior Art Director |
Vera Fang | dentsu mcgarrybowen Taiwan | Art Direcot |
Stanley Liu | dentsu mcgarrybowen Taiwan | Senior Account Director |
David Ma | dentsu mcgarrybowen Taiwan | Group Account Director |
Due to the geographical and cultural relationship between Taiwan and Japan, Taiwan has been the most popular overseas tourist destination for Japanese for five consecutive years since 2014. The number of Japanese tourists in Taiwan also exceeded 2 million in December 2019. The Taiwan Tourism Bureau wants to tell Japanese tourists through promotional videos that visiting Taiwan is already a trend. Whether you have been to Taiwan or not, you are always welcomed.
Culture differences between Japan and Taiwan are the most memorable thing for Japanese visiting Taiwan. They are also topics that Taiwanese and Japanese netizens discuss with much enthusiasm. We packaged these cultural differences as a Taiwan syndrome : Symptom 1- No tapioca balls, No life. Symptom 2- Sit wherever you want Symptom 3- Weird hand gesture appears Anyone who has been to Taiwan will accidentally be infected and even bring the symptoms back to Japan. The film uses Japan News broadcast form to report that 2M people have been infected in the country. Japanese are warned about the disease from Taiwan that is becoming an epidemic, attracting their attention and discussion. The unconventional promotional videos marketed Taiwan tourism from an unexpected and humorous perspective.
Video URL | Video URL | Supporting Webpage