| Title | LET YOUR SENSES GUIDE YOU |
| Brand | CATHAY PACIFIC |
| Product / Service | BUSINESS CLASS |
| Category | B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
| Entrant | VCCP SINGAPORE, SINGAPORE |
| Idea Creation | VCCP SINGAPORE, SINGAPORE |
| Media Placement | DIGITAS Hong Kong, HONG KONG |
| Production | COLLIDER Sydney, AUSTRALIA |
| Post Production | COLLIDER Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Andrew Hook | VCCP Singapore | Executive Creative Director |
| Shervin Seah | VCCP Singapore | Associate Creative Director |
| Drishti Khemani | VCCP Singapore | Art Director |
| Dinah Amira Nordin | VCCP Singapore | Copywriter |
| Danli Lok | VCCP Singapore | Agency Producer |
| Rob Stanton-Cook | Collider | Director |
| Annie Schutt | Collider | Producer |
| Matt Osborne | Collider | Post Production |
| Gerard Fitzgerald | Song Zu | Sound Design Arrangement |
| Ben Eagleton | Collider | Colourist |
| Aaron McClisky | Collider | DOP |
| Valerie Wang | VCCP Singapore | Planning Director |
| Aanchal Sethi | VCCP Singapore | Business Director |
| Hannah James | VCCP Singapore | Account Director |
| Craig Mapleston | VCCP Singapore | Regional Director |
Travel, at its heart, is a sensory experience. It takes us out of our familiar surroundings, and into environments which are entirely new and different. In a series of short vignettes, we watch as different travellers experience new sights, sounds, smells and flavours, in a variety of locations. We then reveal the starting point of this journey: the enhanced Business Class from Cathay Pacific. Inside the cabin, we catch a glimpse of the new features – from the delicate Hong Kong flavours of the dinner menu, to the luxurious cotton bedding by Bamford. Because the sensory experience doesn’t just begin when you arrive at your destination. It’s an intrinsic part of the journey from the moment you step onboard. The enhanced Business Class from Cathay Pacific. Let your senses guide you.