LET YOUR SENSES GUIDE YOU

TitleLET YOUR SENSES GUIDE YOU
BrandCATHAY PACIFIC
Product / ServiceBUSINESS CLASS
CategoryB04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantVCCP SINGAPORE, SINGAPORE
Idea Creation VCCP SINGAPORE, SINGAPORE
Media Placement DIGITAS Hong Kong, HONG KONG
Production COLLIDER Sydney, AUSTRALIA
Post Production COLLIDER Sydney, AUSTRALIA

Credits

Name Company Position
Andrew Hook VCCP Singapore Executive Creative Director
Shervin Seah VCCP Singapore Associate Creative Director
Drishti Khemani VCCP Singapore Art Director
Dinah Amira Nordin VCCP Singapore Copywriter
Danli Lok VCCP Singapore Agency Producer
Rob Stanton-Cook Collider Director
Annie Schutt Collider Producer
Matt Osborne Collider Post Production
Gerard Fitzgerald Song Zu Sound Design Arrangement
Ben Eagleton Collider Colourist
Aaron McClisky Collider DOP
Valerie Wang VCCP Singapore Planning Director
Aanchal Sethi VCCP Singapore Business Director
Hannah James VCCP Singapore Account Director
Craig Mapleston VCCP Singapore Regional Director

Write a short summary of what happens in the film

Travel, at its heart, is a sensory experience. It takes us out of our familiar surroundings, and into environments which are entirely new and different. In a series of short vignettes, we watch as different travellers experience new sights, sounds, smells and flavours, in a variety of locations. We then reveal the starting point of this journey: the enhanced Business Class from Cathay Pacific. Inside the cabin, we catch a glimpse of the new features – from the delicate Hong Kong flavours of the dinner menu, to the luxurious cotton bedding by Bamford. Because the sensory experience doesn’t just begin when you arrive at your destination. It’s an intrinsic part of the journey from the moment you step onboard. The enhanced Business Class from Cathay Pacific. Let your senses guide you.

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