Title | FOOD INFLUENCERS TASTING DOG FOOD |
Brand | FURRY’S KITCHEN |
Product / Service | DOG FOOD |
Category | B01. Fast Moving Consumer Goods |
Entrant | OGILVY SINGAPORE, SINGAPORE |
Idea Creation | OGILVY SINGAPORE, SINGAPORE |
Production | FREEFLOW PRODUCTIONS Singapore, SINGAPORE |
Post Production | SONG ZU SINGAPORE, SINGAPORE |
Post Production 2 | HOGARTH WORLDWIDE Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Nicolas Courant | Ogilvy Singapore | Chief Creative Officer |
Guilherme Camargos | Ogilvy Singapore | Creative Director |
Alessandro Agnellini | Ogilvy Singapore | Associate Creative Director |
Aritra Dutta | Ogilvy Singapore | Associate Creative Director |
Jonathan Ollivier | Ogilvy Singapore | Associate Creative Director |
Winona Wee | Ogilvy Singapore | Copywriter |
Benjamin Tan | Ogilvy Singapore | Art Director |
Alvin Chin | Ogilvy Singapore | Regional Head of Creative Services |
Qian Hui Tan | Ogilvy Singapore | Social Content Art Director |
Claudio Chock | Ogilvy Singapore | Editor |
Peggy Goh | Freeflow Productions | Director |
Emma Yaomin Liang | Freeflow Productions | Producer |
Jaye Neo | Freeflow Productions | Director of Photography |
Adrian Ooi | Freeflow Productions | Colorist |
The film starts out with top food influencers being invited to a tasting in an upscale restaurant, helmed by celebrity chef Justin Quek. It's then revealed that they don't know that they will be tasting dog food. We capture their raw reactions to tasting dishes made out of dog food, and intercut them with kitchen preparation scenes of the chef preparing the dog food. The food influencers sing high praises of the dishes, saying that they would recommend it to their followers. One even compares the dishes to grandma's cooking. We end the film with our message that "if these food influencers loved it, imagine your dog" while a hungry dog jumps up on the now empty restaurant table, happily eating the dish that our influencers had sampled just minutes ago.