| Title | THE ROAD HOME |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | DRINK DON’T DRIVE |
| Category | B07. Not-for-profit / Charity / Government |
| Entrant | VMLY&R THAILAND Bangkok, THAILAND |
| Idea Creation | VMLY&R THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Trong Tantivejakul | VMLY&R Thailand | Chief Creative Officer |
| Atichai Sangthong | VMLY&R Thailand | Deputy Chief Creative Office |
| Santhad Lheamchanchai | VMLY&R Thailand | Creative Group Head |
| Panas Jansang | VMLY&R Thailand | Senior Copywriter |
| Pichaiphat Tananont | VMLY&R Thailand | General Manager |
| Ratikorn Khositkosone | VMLY&R Thailand | Account Executive |
| Wira Suwansilp | VMLY&R Thailand | Producer |
| Warinyaporn Thitirattanachai Thitirattanachai | VMLY&R Thailand | Traffic Co-ordinator |
| Suthon Petchsuwan | Mum Films | Director |
The agency together with Thai Health Promotion Foundation, promoting campaign no drink and drive during the New Year Festival with an insightful film. Every festive season in Thailand especially during the New Year season, the road accident dead rate by is dramatically rising. Many organizations are trying to prevent such cause which is drunk driving. This year Thai Health Promotion Foundation and The agency came up with new approach which is the online film that portrait the insight of how people going back to their home town during the holiday season. The film ends with a twist that is hope to help reduce number of accident caused by drunk driving.