THE ROAD HOME

TitleTHE ROAD HOME
BrandTHAI HEALTH PROMOTION FOUNDATION
Product / ServiceDRINK DON’T DRIVE
CategoryB07. Not-for-profit / Charity / Government
EntrantVMLY&R THAILAND Bangkok, THAILAND
Idea Creation VMLY&R THAILAND Bangkok, THAILAND

Credits

Name Company Position
Trong Tantivejakul VMLY&R Thailand Chief Creative Officer
Atichai Sangthong VMLY&R Thailand Deputy Chief Creative Office
Santhad Lheamchanchai VMLY&R Thailand Creative Group Head
Panas Jansang VMLY&R Thailand Senior Copywriter
Pichaiphat Tananont VMLY&R Thailand General Manager
Ratikorn Khositkosone VMLY&R Thailand Account Executive
Wira Suwansilp VMLY&R Thailand Producer
Warinyaporn Thitirattanachai Thitirattanachai VMLY&R Thailand Traffic Co-ordinator
Suthon Petchsuwan Mum Films Director

Write a short summary of what happens in the film

The agency together with Thai Health Promotion Foundation, promoting campaign no drink and drive during the New Year Festival with an insightful film. Every festive season in Thailand especially during the New Year season, the road accident dead rate by is dramatically rising. Many organizations are trying to prevent such cause which is drunk driving. This year Thai Health Promotion Foundation and The agency came up with new approach which is the online film that portrait the insight of how people going back to their home town during the holiday season. The film ends with a twist that is hope to help reduce number of accident caused by drunk driving.

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