SUPERHEROES

TitleSUPERHEROES
BrandSTAR INDIA
Product / ServiceDISNEY+ HOTSTAR
CategoryB05. Media / Entertainment
EntrantDDB MUDRA Mumbai, INDIA
Idea Creation DDB MUDRA Mumbai, INDIA
Production EARLY MAN FILMS Mumbai, INDIA

Credits

Name Company Position
Rahul Mathew DDB Mudra Group Chief Creative Officer
Shagun Seda DDB Mudra Group Creative Head - West
Godwin Dmello DDB Mudra Group Group Creative Director
Sanket Wadwalkar DDB Mudra Group Group Creative Director
Siddhesh Khatavkar DDB Mudra Group Group Creative Director
Vilsen Gonsalves DDB Mudra Group Group Creative Director
Meenaz Lala DDB Mudra Group Agency Producer
Anurag Tandon DDB Mudra Group Managing Partner
Rakesh Varma DDB Mudra Group Associate Vice President
Shashank Sharma DDB Mudra Group Account Director
Hemant Joshi DDB Mudra Group Account Manager
Aashna Pareek DDB Mudra Group Account Manager
Mehak Jaini DDB Mudra Group Planning Director
Ketan Rambhia DDB Mudra Group Senior Strategist

Write a short summary of what happens in the film

This film is a story of a group of superheroes who want to watch the IPL games together during the lockdown. But their super-partners stop them because it’s unsafe to step out. It starts with FlyBoy telling his friend that he’ll be right there. But just as he flies out of his window, his partner, Stretch Girl, holds him back with an outstretched arm. Similarly, Laser Girl stops her partner Magnet Man from leaving the house. And Ice Boy does the same when his partner, Invisible Girl tries to sneak out. The frustration at having to stay home is evident. Especially because they won’t be able to watch the game with their friends. But that’s when the voiceover offers a solution – Disney+ Hotstar that lets you watch and chat so that you can experience the feeling of watching it with your friends.

Cultural / Context information for the jury

The Indian Premier League is one of the world’s biggest sporting leagues; bigger than the NBA and Major League Baseball. Friends regularly get together during IPL season to watch the games together. But 2020 was the year of Covid-19. India was one of the first few countries to go into complete lockdown. So even though friends were craving to catch the games together, family members often talked sense into them, urging them to stay at home and stay safe. Our idea was built on this insight of there being two kinds of people in India – those that were fatigued by the lockdown and wanted to step outside, and those who were extra-careful and advocated staying at home.

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