Title | #PRIDEHAIR |
Brand | PANTENE |
Product / Service | HAIR CARE PRODUCTS |
Category | A01. Fast Moving Consumer Goods |
Entrant | GREY TOKYO, JAPAN |
Idea Creation | GREY TOKYO, JAPAN |
PR | MATERIAL Tokyo, JAPAN |
Production | TYO DRIVE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masanori Tagaya | GREY Tokyo | VP and Executive Creative Director |
Jun Ogasawara | GREY Tokyo | Senior Creative Director |
Ryuma Kodaka | GREY Tokyo | Creative Director |
Yoichi Inamura | GREY Tokyo | Associate Creative Director |
Kei Takimoto | GREY Tokyo | Senior Art Director |
Katsuhiro Fujimoto | GREY Tokyo | Interactive Art Director |
Shota Ishikawa | GREY Tokyo | Art Director |
Takuya Tanaka | GREY Tokyo | Junior Art Director |
Rui Nago | GREY Tokyo | Executive Planning Director |
Satomi Nagata | GREY Tokyo | Strategic Planner |
Daijiro Yamakawa | GREY Tokyo | Agency Producer |
Yoshiaki Saito | GREY Tokyo | Agency Producer |
Sayaka Adachi | GREY Tokyo | Senior Account Director |
Melissa Lim | GREY Tokyo | Account Executive |
Tadashi Umazume | TYO drive | Film Producer |
Natsuki Tsuda | TYO drive | Film Producer |
Wataru Seki | Material Inc. | Executive Storyteller |
Miki Onuma | Material Inc. | PR Director |
Emi Oyama | Material Inc. | PR Staff |
Natsuko Nagata | Material Inc. | PR Staff |
Futoshi Takashima | First Apartment | Director |
Jin Ito | CONNECTION | Cinematographer |
Shuichi Kishimoto | Freelance | Gaffer |
Etsuko Akiba | Freelance | Art |
Wonkyeong Jang | TYO drive | Production Manage |
Junko Okamoto | Affelia | Stylist |
Eito Furukubo | Otie | Hair&Makeup |
Sachi Sasaki | Cutters Studios | Editor |
Yoshihiro Miura | PPC | Editor |
Naotaka Takahashi | L'espace Vision | Colorist |
Takaki Kato | PPC | Other Post Production Credit |
Satoshi Igarashi | Freelance | Other DIT |
Junya Terui | MassiveMusic Tokyo | Music |
Tamon Fujimi | MassiveMusic Tokyo | Music |
To the two transgender ex-job hunters featured in #PrideHair, hair is an important part of their identity, and a symbol of pride. They tell us about how they agonized over whether to job-hunt as their true selves, which for them carries an added layer of complexity and stress within the already taxing job-hunting process. The brave stories of these first-ever role models, who have successfully completed their job-hunting and thus hold just a little more life experience, have helped to inspire current job-hunters to take that first step forward through hair. Furthermore, they gave us the impetus to start thinking more deeply about issues surrounding gender and identity.
Job-hunting in Japan is a unique phenomenon, different from anywhere else in the world. Most companies hire new graduates at a specific timing every year; if a new graduate fails to get a job, they risk having to compete with the next batch of new graduates, with the added stain on their record of having failed the first time. Hence, many choose to take the safer route, by suppressing their true selves in favor of complying with uniformity in their hair, clothes, makeup, and resumes. #PrideHair is a raw interview by Pantene with two transgender ex-job-hunters, who tell us about the anxieties and fears they faced when trying to job hunt as their true selves. Their story not only shed light on the plight of sexual minorities in Japan, but also touched and inspired all those who have gone through the job-hunting process while struggling to express their true selves.