Write a short summary of what happens in the film

The beauty of technology is to create human connections. Liverpool fans crave nothing more than connecting closer to their beloved Football club. Standard Chartered is Liverpool FCs main partner and wanted to showcase their technology capability to the global fan base. Project Stand Red preserved the tremendous legacy of Bob Paisley, the humble genius, and brought him to 2019. Using cutting-edge technology, AI voice modelling, CGI programming, and hundreds of hours of research Standard Chartered worked closely with Bob Paisley’s three surviving children to respectfully recreate Paisley's character and allow him to once again walk the Anfield pitch telling unheard stories. We robustly developed Paisley’s personality and modelled his speech patterns, allowing conversation in today's world. Bob interacted with today’s LFC team and iconically passed the managerial baton to Jurgen Klopp. We built 8 episodic short films driving powerful conversation around innovation with our story hungry football fans.

Cultural / Context information for the jury

Innovative use of technology is a point of differentiation in banking (an increasingly homogenous and commoditised industry) and a key tenant to Standard Chartered’s global marketing. But few people are interested in hearing about banking. However, we had a platform they were very interested in. Liverpool Football Club. With over 850 million LFC fans globally, we would used the context of a football club and its rich history to demonstrate the bank’s commitment to human connections via innovative technology. To educate the next generation of fans, Standard Chartered shared stories from the past through the lens of today's team in a variety of powerful films each created to build the brands values.