PAISLEY X JURGEN KLOPP

TitlePAISLEY X JURGEN KLOPP
BrandSTANDARD CHARTERED
Product / ServiceSTANDARD CHARTERED / LIVERPOOL FOOTBALL CLUB
CategoryB06. Consumer Services / Business to Business
EntrantOCTAGON Singapore, SINGAPORE
Idea Creation OCTAGON Singapore, SINGAPORE
Production STANDARD CHARTERED BANK Singapore, SINGAPORE

Credits

Name Company Position
Emma Sheller Standard Chartered Global Head of Brand & Marketing
Caroline Darcy Standard Chartered Global Head of Sponsorship & Events
Marc Davies Standard Chartered Senior Sponsorship Manager, Liverpool FC
Ben Hartman Octagon Chief Client Officer, International
Aykan Azar Octagon Managing Director, APAC & MEA
Lizi Hamer Octagon Regional Creative Director
Yoky Pandowo Octagon Regional Art Director
Louise Ferguson Octagon Group Account Director
Sameer Rasheed Octagon Senior Account Manager
Brenda Wong Octagon Account Manager

Write a short summary of what happens in the film

The beauty of technology is to create human connections. Liverpool fans crave nothing more than connecting closer to their beloved Football club. Standard Chartered is Liverpool FCs main partner and wanted to showcase their technology capability to the global fan base. Project Stand Red preserved the tremendous legacy of Bob Paisley, the humble genius, and brought him to 2019. Using cutting-edge technology, AI voice modelling, CGI programming, and hundreds of hours of research Standard Chartered worked closely with Bob Paisley’s three surviving children to respectfully recreate Paisley's character and allow him to once again walk the Anfield pitch telling unheard stories. We robustly developed Paisley’s personality and modelled his speech patterns, allowing conversation in today's world. Bob interacted with today’s LFC team and iconically passed the managerial baton to Jurgen Klopp. We built 8 episodic short films driving powerful conversation around innovation with our story hungry football fans.

Cultural / Context information for the jury

Innovative use of technology is a point of differentiation in banking (an increasingly homogenous and commoditised industry) and a key tenant to Standard Chartered’s global marketing. But few people are interested in hearing about banking. However, we had a platform they were very interested in. Liverpool Football Club. With over 850 million LFC fans globally, we would used the context of a football club and its rich history to demonstrate the bank’s commitment to human connections via innovative technology. To educate the next generation of fans, Standard Chartered shared stories from the past through the lens of today's team in a variety of powerful films each created to build the brands values.

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