Title | PROJECT STAND RED: BOB PAISLEY |
Brand | STANDARD CHARTERED |
Product / Service | STANDARD CHARTERED / LIVERPOOL FOOTBALL CLUB |
Category | D01. Branded Content & Entertainment Film |
Entrant | OCTAGON Singapore, SINGAPORE |
Idea Creation | OCTAGON Singapore, SINGAPORE |
Production | STANDARD CHARTERED BANK Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Emma Sheller | Standard Chartered | Global Head of Brand & Marketing |
Caroline Darcy | Standard Chartered | Global Head of Sponsorship & Events |
Marc Davies | Standard Chartered | Senior Sponsorship Manager, Liverpool FC |
Ben Hartman | Octagon | Chief Client Officer, International |
Aykan Azar | Octagon | Managing Director, APAC & MEA |
Lizi Hamer | Octagon | Regional Creative Director |
Yoky Pandowo | Octagon | Regional Art Director |
Louise Ferguson | Octagon | Group Account Director |
Sameer Rasheed | Octagon | Senior Account Manager |
Brenda Wong | Octagon | Account Manager |
The beauty of technology is to create human connections. This film series preserved the tremendous legacy of Bob Paisley, the humble genius, and brought him to 2019. The shared value of innovation at the heart of the film and the brand. Using cutting-edge technology, AI voice modelling, CGI programming, and hundreds of hours of research Standard Chartered worked closely with Bob Paisley’s three surviving children to respectfully recreate Paisley's character and allowed him to once again walk through Anfield telling unheard stories. We robustly developed Paisley’s personality and modelled his speech patterns, allowing conversation in today's world. Bob interacted with today’s LFC team, he iconically passed the managerial baton to Jurgen Klopp and had a cup of tea with his most famous signing, Ian Rush. We built 8 episodic short films driving powerful conversation with fans around the world and revealed the ‘making of Bob pA.I.sley’ to showcase the innovation.
Standard Chartered have been Main Partner of Liverpool FC since 2010 - a shared connection based on values and heritage. This enables the Bank to work with Liverpool FC to create unique experiences for our bank clients, our communities and supporters around the world; bringing them closer to the Club they love. With over 850 million LFC fans globally across the Bank’s key retail target markets; Asia, Africa and UAE, we knew 92% of international fans will never have the chance to watch a live game or tread in the hallowed Anfield Football Ground. This project helped millions of fans get closer to the stories they craved and for Bob Paisley, we celebrated his legacy with this story of innovation. But the cherry on top…. The Paisley family’s next generation were able to meet their Great Grandfather for the first time.