PROJECT STAND RED: BOB PAISLEY

TitlePROJECT STAND RED: BOB PAISLEY
BrandSTANDARD CHARTERED
Product / ServiceSTANDARD CHARTERED / LIVERPOOL FOOTBALL CLUB
CategoryD01. Branded Content & Entertainment Film
EntrantOCTAGON Singapore, SINGAPORE
Idea Creation OCTAGON Singapore, SINGAPORE
Production STANDARD CHARTERED BANK Singapore, SINGAPORE

Credits

Name Company Position
Emma Sheller Standard Chartered Global Head of Brand & Marketing
Caroline Darcy Standard Chartered Global Head of Sponsorship & Events
Marc Davies Standard Chartered Senior Sponsorship Manager, Liverpool FC
Ben Hartman Octagon Chief Client Officer, International
Aykan Azar Octagon Managing Director, APAC & MEA
Lizi Hamer Octagon Regional Creative Director
Yoky Pandowo Octagon Regional Art Director
Louise Ferguson Octagon Group Account Director
Sameer Rasheed Octagon Senior Account Manager
Brenda Wong Octagon Account Manager

Write a short summary of what happens in the film

The beauty of technology is to create human connections. This film series preserved the tremendous legacy of Bob Paisley, the humble genius, and brought him to 2019. The shared value of innovation at the heart of the film and the brand. Using cutting-edge technology, AI voice modelling, CGI programming, and hundreds of hours of research Standard Chartered worked closely with Bob Paisley’s three surviving children to respectfully recreate Paisley's character and allowed him to once again walk through Anfield telling unheard stories. We robustly developed Paisley’s personality and modelled his speech patterns, allowing conversation in today's world. Bob interacted with today’s LFC team, he iconically passed the managerial baton to Jurgen Klopp and had a cup of tea with his most famous signing, Ian Rush. We built 8 episodic short films driving powerful conversation with fans around the world and revealed the ‘making of Bob pA.I.sley’ to showcase the innovation.

Cultural / Context information for the jury

Standard Chartered have been Main Partner of Liverpool FC since 2010 - a shared connection based on values and heritage. This enables the Bank to work with Liverpool FC to create unique experiences for our bank clients, our communities and supporters around the world; bringing them closer to the Club they love. With over 850 million LFC fans globally across the Bank’s key retail target markets; Asia, Africa and UAE, we knew 92% of international fans will never have the chance to watch a live game or tread in the hallowed Anfield Football Ground. This project helped millions of fans get closer to the stories they craved and for Bob Paisley, we celebrated his legacy with this story of innovation. But the cherry on top…. The Paisley family’s next generation were able to meet their Great Grandfather for the first time.

Links

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