LEARNING FOR LIFE

TitleLEARNING FOR LIFE
BrandLEARNING VISION
Product / ServiceLEARNING VISION PRESCHOOLS
CategoryB06. Consumer Services / Business to Business
EntrantOMNICOM PUBLIC RELATIONS GROUP Singapore, SINGAPORE
Idea Creation OMNICOM PUBLIC RELATIONS GROUP Singapore, SINGAPORE
Media Placement OMNICOM PUBLIC RELATIONS GROUP Singapore, SINGAPORE
PR OMNICOM PUBLIC RELATIONS GROUP Singapore, SINGAPORE
Production OMNICOM PUBLIC RELATIONS GROUP Singapore, SINGAPORE
Production 2 JAIWHO LLP Singapore, SINGAPORE
Post Production OMNICOM PUBLIC RELATIONS GROUP Singapore, SINGAPORE
Post Production 2 JAIWHO LLP Singapore, SINGAPORE

Credits

Name Company Position
Renee Bender Omnicom PR Group Executive Creative Director
Lily André Omnicom PR Group Senior Art Director
Alicia Lau Omnicom PR Group Account Director
Jai Rafferty Jaiwho LLP Director Of Photography

Write a short summary of what happens in the film

What if we took pre-schoolers into the real world with no lines to read, no script to follow and ask them to interview, coach and engage strangers in smart conversations? This video shows (not tells) how Learning Vision Pre-School's new "Learning for Life" approach works in a real life torture test. The video follows 4 pre-schoolers as they interact with total strangers to tell an amazing story of how their pre-school's new, modern approach equips them for real life, showcasing their ability to think, listen, problem solve, have an opinion and understand deeper concepts while engaging with total (unsuspecting) strangers. Watch as these 5 years olds charm, disarm and challenge total strangers in real-life situations, (and try not to smile at the cuteness).

Cultural / Context information for the jury

Singapore is the home of "Tiger Moms" looking for the best pre-schools. Most pre-schools are examination based - teaching students to pass tests. But does that prepare them for the real world? Does it teach them to really think? Problem solve, challenge the status quo? Does passing tests groom the next generation for leadership, disruption, innovation, new ideas?

Links
Social Media URL