Title | A LIVERPOOL STORY |
Brand | STANDARD CHARTERED |
Product / Service | LCF 10TH ANNIVERSARY |
Category | A06. Consumer Services / Business to Business |
Entrant | TBWA\SINGAPORE, SINGAPORE |
Idea Creation | TBWA\SINGAPORE, SINGAPORE |
Production | SIXTOES TV Singapore, SINGAPORE |
Production 2 | SOMESUCH London, UNITED KINGDOM |
Production 3 | WAKE THE TOWN London, UNITED KINGDOM |
Name | Company | Position |
---|---|---|
Hagan de Villiers | TBWA\Singapore | Executive Creative Director |
Andy Grant | TBWA\Singapore | Executive Creative Director |
Perry Essig | TBWA\Singapore | Creative Director |
AS Anam | TBWA\Singapore | Creative Director |
Jeff O'Keefe | TBWA\Chiat Day | Associate Creative Director |
Paulo Cruz | TBWA\Chiat Day | Senior Art Director |
Robin Nayak | TBWA\Singapore | Chief Strategy Officer |
Melissa Hill | TBWA\Singapore | Global Brand Lead |
Benoit Freyburger | TBWA\Singapore | Group Account Director |
Julia Watson Donnert | TBWA\Singapore | Account Director |
EuChuan Then | TBWA\Singapore | Brand Manager |
Debora Minasi | TBWA\Singapore | Project Manager |
Emma Sheller | Standard Chartered | Global Head, Brand & Marketing |
Louise Cullen | Standard Chartered | Project Lead, Brand Refresh |
Caroline Darcy | Standard Chartered | Global Head, Sponsorship & Events |
Marc Davis | Standard Chartered | Senior Manager, Sponsorships |
Haydn Evans | Sixtoes.TV | Executive Producer |
Ryan Shanholtzer | Sixtoes.TV | Executive Producer |
Zahid Zameer | Sixtoes.TV | Producer |
Rollo Jackson | Somesuch | Director |
Scott O’Donnell | Somesuch | Executive Producer |
Tom Gardner | Somesuch | Producer |
Maddy Perkins | Somesuch | Production Manager |
Bobby Shore | Somesuch | Cinematographer |
Sami Khan | Somesuch | Production Designer |
Verity May Lane | Somesuch | Costume Stylist |
Martin Gibbins | Somesuch | Casting Director |
Ryan Boucher | The Whitehouse | Editor |
Peter Duffy | Factory Studios | Sound Designer |
Damian Waddell | Song Zu | Head of Sound Design |
Donny Pereira | Song Zu | Executive Producer |
Richard Mayo-Smith | Heckler Singapore | Executive Producer |
Pedro Santos | Heckler Singapore | Flame Artist |
Sacha Schmidt | Heckler Singapore | Flame Artist |
Arnold Hattingh | Theodore / Wake The Town | Executive Producer |
Harley Beckmann-Hawksley | Theodore / Wake The Town | Executive Producer |
Astræa . | Peer Music / Concord Music Publishing | Producer |
The film brings to life Liverpool FC’s last 10 years through the story of one loyal, local fan, building to the club’s improbable Champions League victory in 2019, which earned them the title “Champions of Europe” for the 6th time. During the film, there are references to pivotal club moments that took place during this period, as well as nods to legends like Steven Gerrard, Philippe Coutinho, Kenny Dalglish, and others. Current stars like forward Roberto Firmino, Mohamed Salah and local boy Trent Alexander-Arnold, as well as manager Jurgen Klopp, are also highlighted. Celebrating the ups and downs of the club and how the bank has stood by them through it all for 10 thrilling years.
The film was shot on location in Liverpool, featuring local Liverpudlians actors and capturing recognisable sights and sounds in and around the city, from the Trent Alexander-Arnold mural, a fish and chip shop on High Park Street, street soccer courts in Dingle where the dream began for many local born players to a residential neighbourhood along the Mersey River to the roar of Anfield stadium. The soundtrack was recorded by emerging artist Astræa with a unique rendition of Liverpool FC’s famous stadium anthem "You'll Never Walk Alone" – a show tune from the 1945 Rodgers and Hammerstein musical Carousel. One of the earliest popular versions of the song was recorded in the 60’s by a Liverpool band called Gerry and the Pacemakers and over the years, it has become a tradition for fans to sing right before the start of every match.