LOLO DADDY

TitleLOLO DADDY
BrandTIKTOK
Product / ServiceTIKTOK
CategoryB05. Media / Entertainment
EntrantACE SAATCHI & SAATCHI ADVERTISING Manila, THE PHILIPPINES
Idea Creation ACE SAATCHI & SAATCHI ADVERTISING Manila, THE PHILIPPINES
Production FILMEX Makati City, THE PHILIPPINES

Credits

Name Company Position
Greg Martin III Ace Saatchi & Saatchi Executive Creative Director
Mark Peckson Ace Saatchi & Saatchi Creative Director
Kat Suiza Ace Saatchi & Saatchi Art Director
Monica Esquivel Ace Saatchi & Saatchi Art Director
Bianca Bonjibod Ace Saatchi & Saatchi Copywriter
Anika Casimiro Ace Saatchi & Saatchi Copywriter
Emily Sagun Ace Saatchi & Saatchi Copywriter
Sinta Baguio Ace Saatchi & Saatchi Client Services Director
Nicole Guzman Ace Saatchi & Saatchi Senior Account Manager

Write a short summary of what happens in the film

A story of a granddaughter (Emily) who teaches her grandfather (Lolo Daddy) how to use TikTok. This brings the two closer as they bond on making various Christmas content online. Christmas day arrives and we see Emily looking back on their TikTok videos together. She glances at the chair where Lolo Daddy used to sit, and we reveal that he is no longer with them. She finds a video of Lolo Daddy singing the song “Pasko na Sinta Ko” which he dedicates to her. She decides to make a “duet video” where she sings her version of the song, expressing how much she misses her Lolo Daddy.

Cultural / Context information for the jury

In general, Christmas in the Philippines start as early as September. Christmas preparations begin months before December. Some of the Filipino Christmas items in the film are the ff: Puto Bumbong - A popular Christmas delicacy made with rice flour Belen - A nativity display popular in Filipino homes Pasko Na Sinta Ko (It’s Christmas Now My Love) - A popular Filipino Christmas carol with lyrics updated to match the story of the granddaughter and the grandfather

Links
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