SHOP UNFRIEND

Gold Spike
TitleSHOP UNFRIEND
BrandCENTRAL DEPARTMENT STORE
Product / ServiceCENTRAL MIDNIGHT SALE
CategoryB04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantWOLF BANGKOK, THAILAND
Idea Creation WOLF BANGKOK, THAILAND
Production FACTORY01 Bangkok, THAILAND

Credits

Name Company Position
Torsak Chuenprapar Wolf Bkk Chief Creative Officer
Torsak Chuenprapar Wolf Bkk Art Director
Kanit Mingmuang Wolf Bkk Creative Director
Kanit Mingmuang Wolf Bkk Copywriter
Pawares Vessukanmanukul Wolf Bkk Creative Group Head
Sarayut Tangpongsiriprapa Wolf Bkk Creative Group Head
Onanong Klaysuban Wolf Bkk Art Director
Kanokwan Wiriyakajonkeat Wolf Bkk Art Director
Chananchida Pattarakiatikun Wolf Bkk Copywriter
Phachara Saothayanan Wolf Bkk Copywriter
Phannika Vongsayan Wolf Bkk Managing Director
Chonlatid Saenghiran Wolf Bkk Business Director
Thossaporn Kaewnurachadasorn Wolf Bkk Account Manager
Chanapat Srabua Wolf Bkk Agency Producer

Write a short summary of what happens in the film

To fight in a battlefield of Black Friday Sale, We turned Midnight Sale into something bolder than usual: Black Midnight Sale. The insightful story of two best friends when they want to buy the same thing on the way to the Black Midnight Sale. As dark as its name, Needless to say, they don’t make it to the shop together, because friendship is forever, except on sale days!

Cultural / Context information for the jury

During the hard time in Thailand and the world, from pademic to politics, the last thing that everyone ever want is another bad news. The most that commercial can do so far is to give them a few minutes of enjoyment. We crafted on the story and dialogue between two friends in order to maximize entertainment value of the film.

Links
Video URL   |   Video URL