DON'T DIE TILL THAT DAY

TitleDON'T DIE TILL THAT DAY
BrandCENTRAL DEPARTMENT STORE
Product / ServiceCENTRAL MIDNIGHT SALE
CategoryB04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantWOLF BANGKOK, THAILAND
Idea Creation WOLF BANGKOK, THAILAND
Production FACTORY01 Bangkok, THAILAND

Credits

Name Company Position
Torsak Chuenprapar Wolf Bkk Chief Creative Officer
Torsak Chuenprapar Wolf Bkk Art Director
Kanit Mingmuang Wolf Bkk Creative Director
Kanit Mingmuang Wolf Bkk Copywriter
Pawares Vessukanmanukul Wolf Bkk Creative Group Head
Sarayut Tangpongsiriprapa Wolf Bkk Creative Group Head
Onanong Klaysuban Wolf Bkk Art Director
Kanokwan Wiriyakajonkeat Wolf Bkk Art Director
Chananchida Pattarakiatikun Wolf Bkk Copywriter
Phachara Saothayanan Wolf Bkk Copywriter
Phannika Vongsayan Wolf Bkk Managing Director
Chonlatid Saenghiran Wolf Bkk Business Director
Thossaporn Kaewnurachadasorn Wolf Bkk Account Manager
Chanapat Srabua Wolf Bkk Agency Producer

Write a short summary of what happens in the film

From the universal shopper’s insight that nothing can stop their determination to shop. – Nothing even the death itself. The film intentionally uses "die" in a social context, such as a costume malfunction, intimate lift incident, or committing career suicide - things that could cause you to 'die' of embarrassment. No matter what cause to death, shoppers won’t allow themselves to die before the Midnight Sale!

Cultural / Context information for the jury

Thai people love Looktung music (Thai folk music) so much especially on YouTube which most of famous songs gained over ten million view! We decided to create Midnight Sale commercial by using an entertaining Looktung song to tell the main idea of “Shop First, Die Later.”

Links
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