FEEL THE RHYTHM OF KOREA_BUSAN

TitleFEEL THE RHYTHM OF KOREA_BUSAN
BrandKOREA TOURISM ORGANIZATION
Product / ServiceKOREA TRAVEL
CategoryA04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantKOREA TOURISM ORGANIZATION Wonju, SOUTH KOREA
Idea Creation HS AD Seoul, SOUTH KOREA
Media Placement KOREA PRESS FOUNDATION Seoul, SOUTH KOREA
Post Production BRAVO PRODUCTION Seoul, SOUTH KOREA

Credits

Name Company Position
KYUNGJONG SEO HS Ad Creative Director
SEUNG EUN LEE HS Ad Account Executive
KYUNGSOO KIM HS Ad Account Executive
HANSOL HA HS Ad Account Executive
KWANHO LEE HS Ad Account Executive

Write a short summary of what happens in the film

We created 6 series of tourist contents that produced in 6 cities [Seoul, Jeonju, Busan, Mokpo, Andong, Gangneung] in Korea. At the beginning of the video, it shows the famous landmarks of each city shortly, indicating where the city is. There is a dance team (called Ambiguous Dance Company) performing eye-catching dance in tourist attractions. People around the dance team do not care what the dance team does, which causes laughing. In the ending scene, the organization slogan ‘Imagine your Korea’ and the hashtag ‘#Cheer up the world #Meet you later’ which contains hope that COVID-19 is over appears.

Cultural / Context information for the jury

[Pansori] It is a Korean music genre of musical storytelling performed by a singer and a drummer. Originally a form of folk entertainment for the lower classes, pansori was embraced by the Korean elite during the 19th century. [Sugungga] It is Korean traditional music based on the traditional tale which is about a dragon king from the Southern Sea, a softshell turtle and a wily rabbit. [LEENALCHI Band] An alternative pop band that sing verses from the traditional tale, Sugungga. [Ambiguous Dance Company] It is a Korean dance group founded in 2007. Ambiguous Dance Company pursues ‘communication through dance’; in other words, they seek to expand the artistic sphere of dance and move onto a more linguistic level through the process of concretisation.

Links
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