THE FROG PRINCE - A PUB SHORT FILM

Short List
TitleTHE FROG PRINCE - A PUB SHORT FILM
BrandPUB, SINGAPORE’S NATIONAL WATER AGENCY
Product / ServiceN/A
CategoryF05. Cultural Insight
EntrantDDB SINGAPORE, SINGAPORE
Idea Creation DDB SINGAPORE, SINGAPORE
Production ATYPICAL FILMS Singapore, SINGAPORE

Credits

Name Company Position
Jeff Cheong DDB Group Singapore Dep Chief Executive Officer
Benson Toh Tribal Worldwide Singapore Executive Creative Director
Thomas Yang DDB Group Singapore Executive Creative Director
Tytan Chang Tribal Worldwide Singapore Associate Creative Group Head
Boston Ho Tribal Worldwide Singapore Senior Copywriter
Beng Wee Ong Tribal Worldwide Singapore Senior Art Director
Jamie Teng Tribal Worldwide Singapore Senior Chinese Copywriter
Irene Cher DDB Group Singapore Producer
Caleb Huang atypicalfilms Director

Write a short summary of what happens in the film

The Frog Prince (青蛙王子) is a short film that commemorates Qing Ming Festival (or Tomb Sweeping Day) and its spirit of remembrance. This is a story of a boy who grapples with material temptations and low self-esteem; and his father, who has nothing to give except priceless life lessons and morals that the boy would inherit for good.

Please tell us about the cultural insight that inspired the work

This film commemorates the essence of remembrance that is embodied in Qing Ming Festival (清明节), or Tomb Sweeping Day – a traditional Chinese festival during which families pay their respects to their ancestors. With this forming the backdrop of the film, the work was also deeply inspired by a Chinese saying, “木有本,水有源”, which translates as “every tree has its roots, every river has its source”. It highlights the spirit of remembering and honouring the values imparted by our parents that shape who we are today – including our everyday habits and the choices we make.

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