Title | VODAFONE - HUXLEY |
Brand | VODAFONE NEW ZEALAND |
Product / Service | OFFER ON 5G |
Category | A06. Consumer Services / Business to Business |
Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Production | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Production 2 | SWEETSHOP Auckland, NEW ZEALAND |
Post Production | SWEETSHOP Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
5G is destined to change life as we know it. The challenge was, many Kiwis didn’t fully understand what 5G was, let alone what it will enable. In fact, most saw the 5G launch as just another network upgrade. We knew that in order help Kiwis begin to understand what 5G could do for them, we had to appeal to them emotionally, and make them feel something for this invisible, intangible gift. To do that, we told the story of two best mates; Shaun and Huxley – a widower and his sick dog – and showed how this incredible new technology has the power to change everything, and not in some distant future, but right now.