VODAFONE - HUXLEY

TitleVODAFONE - HUXLEY
BrandVODAFONE NEW ZEALAND
Product / ServiceOFFER ON 5G
CategoryA06. Consumer Services / Business to Business
EntrantDDB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Production DDB NEW ZEALAND Auckland, NEW ZEALAND
Production 2 SWEETSHOP Auckland, NEW ZEALAND
Post Production SWEETSHOP Auckland, NEW ZEALAND

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Chief Creative Officer

Write a short summary of what happens in the film

5G is destined to change life as we know it. The challenge was, many Kiwis didn’t fully understand what 5G was, let alone what it will enable. In fact, most saw the 5G launch as just another network upgrade. We knew that in order help Kiwis begin to understand what 5G could do for them, we had to appeal to them emotionally, and make them feel something for this invisible, intangible gift. To do that, we told the story of two best mates; Shaun and Huxley – a widower and his sick dog – and showed how this incredible new technology has the power to change everything, and not in some distant future, but right now.