Title | FRESH START |
Brand | FAIRPRICE GROUP |
Product / Service | FAIRPRICE SUPERMARKET |
Category | F01. Local Brand |
Entrant | IRIS SINGAPORE, SINGAPORE |
Idea Creation | IRIS SINGAPORE, SINGAPORE |
Media Placement | HAVAS MEDIA SINGAPORE, SINGAPORE |
Production | IRIS SINGAPORE, SINGAPORE |
Post Production | IRIS SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Ed Cheong | Iris | Executive Creative Director |
Shuyau Cheng | Iris | Creative Director |
Uni Lee | Iris | Creative Group Head |
Carmen Ang | Iris | Art Director |
Darren Tan | Iris | Copywriter |
Pamella Ang | Iris | Senior Editor |
Caroline Frances | Iris | Agency Producer |
James Honda Pinder | Iris | Planning Director |
Gurmit Singh | Iris | Account Director |
The film showcases the new perspectives, attitudes and lifestyle changes Singaporeans have adopted in response to the lockdown over the Pandemic. On the last day of lockdown, before the nation moves into the first phase of resuming normality, we asked one simple question - was the way we led our lives before actually that normal to begin with?
FairPrice is the nation's leading and largest Supermarket chain with eight different store formats, and more than 200 stores islandwide, spanning every residential district. Founded by the labour movement in 1973, it serves the varied needs of people from all walks of life.