FRESH START

TitleFRESH START
BrandFAIRPRICE GROUP
Product / ServiceFAIRPRICE SUPERMARKET
CategoryF01. Local Brand
EntrantIRIS SINGAPORE, SINGAPORE
Idea Creation IRIS SINGAPORE, SINGAPORE
Media Placement HAVAS MEDIA SINGAPORE, SINGAPORE
Production IRIS SINGAPORE, SINGAPORE
Post Production IRIS SINGAPORE, SINGAPORE

Credits

Name Company Position
Ed Cheong Iris Executive Creative Director
Shuyau Cheng Iris Creative Director
Uni Lee Iris Creative Group Head
Carmen Ang Iris Art Director
Darren Tan Iris Copywriter
Pamella Ang Iris Senior Editor
Caroline Frances Iris Agency Producer
James Honda Pinder Iris Planning Director
Gurmit Singh Iris Account Director

Write a short summary of what happens in the film

The film showcases the new perspectives, attitudes and lifestyle changes Singaporeans have adopted in response to the lockdown over the Pandemic. On the last day of lockdown, before the nation moves into the first phase of resuming normality, we asked one simple question - was the way we led our lives before actually that normal to begin with?

Please tell us about the brand in relation to the locality or market where the product / service is distributed

FairPrice is the nation's leading and largest Supermarket chain with eight different store formats, and more than 200 stores islandwide, spanning every residential district. Founded by the labour movement in 1973, it serves the varied needs of people from all walks of life.