Title | BIRTHMARK |
Brand | MINISTRY OF COMMUNICATIONS AND INFORMATION, SINGAPORE |
Product / Service | GOVERNMENT – FOR CHINESE NEW YEAR |
Category | B07. Not-for-profit / Charity / Government |
Entrant | BLKJ Singapore, SINGAPORE |
Idea Creation | BLKJ Singapore, SINGAPORE |
Production | BLKJ Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Joji Jacob | BLKJ | Creative / Co-Founder |
Lester Lee | BLKJ | Creative / Co-Founder |
Khalid Osman | BLKJ | Creative / Co-Founder |
Rowena Bhagchandani | BLKJ | Chief Executive Officer / Co-Founder |
Michael Chin | BLKJ | Associate Creative Director |
Joseph Chan | BLKJ | Associate Creative Director |
Melissa Law | BLKJ | Account Director |
K Cheng | BLKJ | Production Lead |
Roslee Yusof | Freeflow Productions | Director |
Jill Soong | Freeflow Productions | Executive Producer |
This is a story about a father and a son who share an identical facial birthmark. At first, the birthmark brings the son great joy. It binds him tightly to his dad and sets the tone for a magical friendship. But as the son grows older, he struggles to find his place. The harsh, judgmental gaze of the world begins to leave its mark on him – and on his relationship with his father. What was once a source of pride soon becomes a source of resentment. Dad is faced with a difficult decision. To tell, or not to tell?
Unlike parents in Western societies, Singaporean parents have never been the most upfront when it comes to expressing their love. They will never say, "I love you", but their actions speak much louder than their words. This film is a tribute by the Singapore Government to the selfless but quiet love of Singaporean parents – especially those who gave everything to build their families during the early post-independence years. It was released during Chinese New Year, a time when families gather together and children pay their respects to their parents and grandparents.