THE BOY & THE PARROT

TitleTHE BOY & THE PARROT
BrandGREAT EASTERN LIFE ASSURANCE
Product / ServiceRECRUITMENT FOR AN INSURANCE COMPANY
CategoryB06. Consumer Services / Business to Business
EntrantBLKJ Singapore, SINGAPORE
Idea Creation BLKJ Singapore, SINGAPORE
Production BLKJ Singapore, SINGAPORE

Credits

Name Company Position
Joji Jacob BLKJ Creative / Co-Founder
Lester Lee BLKJ Creative / Co-Founder
Khalid Osman BLKJ Creative / Co-Founder
Rowena Bhagchandani BLKJ Chief Executive Officer / Co-Founder
Michael Chin BLKJ Associate Creative Director
Joseph Chan BLKJ Associate Creative Director
Yueli Tan BLKJ Art Director
Anne Oh BLKJ Business Director
Bell Tan BLKJ Senior Account Manager
Marcus Lee BLKJ Account Manager
Deborah Chia BLKJ Senior Producer
Caleb Huang Freelance Director
Joey Chan Reel Loco Productions Executive Producer

Write a short summary of what happens in the film

A little story about a boy, a parrot, and a gift that sets the best financial representatives (insurance agents) apart.

Cultural / Context information for the jury

This is a recruitment film for Great Eastern, a leading insurance company in Singapore, where financial planning isn't seen as a meaningful career. Many Singaporeans see insurance agents as glib salespeople who are just out to sell you plans you don't actually need. But Great Eastern's agents are not like that. They are sincere and empathetic, always listening closely to better understand their clients' needs and going the extra mile to make a lasting difference in people's lives.

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