| Title | THE BOY & THE PARROT |
| Brand | GREAT EASTERN LIFE ASSURANCE |
| Product / Service | RECRUITMENT FOR AN INSURANCE COMPANY |
| Category | B06. Consumer Services / Business to Business |
| Entrant | BLKJ Singapore, SINGAPORE |
| Idea Creation | BLKJ Singapore, SINGAPORE |
| Production | BLKJ Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Joji Jacob | BLKJ | Creative / Co-Founder |
| Lester Lee | BLKJ | Creative / Co-Founder |
| Khalid Osman | BLKJ | Creative / Co-Founder |
| Rowena Bhagchandani | BLKJ | Chief Executive Officer / Co-Founder |
| Michael Chin | BLKJ | Associate Creative Director |
| Joseph Chan | BLKJ | Associate Creative Director |
| Yueli Tan | BLKJ | Art Director |
| Anne Oh | BLKJ | Business Director |
| Bell Tan | BLKJ | Senior Account Manager |
| Marcus Lee | BLKJ | Account Manager |
| Deborah Chia | BLKJ | Senior Producer |
| Caleb Huang | Freelance | Director |
| Joey Chan | Reel Loco Productions | Executive Producer |
A little story about a boy, a parrot, and a gift that sets the best financial representatives (insurance agents) apart.
This is a recruitment film for Great Eastern, a leading insurance company in Singapore, where financial planning isn't seen as a meaningful career. Many Singaporeans see insurance agents as glib salespeople who are just out to sell you plans you don't actually need. But Great Eastern's agents are not like that. They are sincere and empathetic, always listening closely to better understand their clients' needs and going the extra mile to make a lasting difference in people's lives.