CURIOSITY TAUGHT THE CAT

TitleCURIOSITY TAUGHT THE CAT
BrandMINISTRY OF EDUCATION, SINGAPORE
Product / ServiceMOE KINDERGARTEN
CategoryF03. Single-market Campaign
EntrantBLKJ Singapore, SINGAPORE
Idea Creation BLKJ Singapore, SINGAPORE
Production PASSION PICTURES Melbourne, AUSTRALIA

Credits

Name Company Position
Lester Lee BLKJ Creative / Co-Founder
Khalid Osman BLKJ Creative / Co-Founder
Antara Aneja BLKJ Creative Group Head
Sonali Ranjit BLKJ Creative Group Head
Rowena Bhagchandani BLKJ Chief Executive Officer / Co-Founder
Melissa Law BLKJ Account Director
Georgia Tan BLKJ Account Manager
Deborah Chia BLKJ Senior Producer
Darcy Panderghast Oh Yeah Wow Director / Animator
James Neilson Passion Pictures Animator
Sean Anderson Passion Pictures Animator
Josh Trotter Passion Pictures Animator
Antra Svarcs Passion Pictures Illustrator
Graham Pryor Passion Pictures Executive Producer
Megan Plane Passion Pictures Producer
Karlene van Opdorp Passion Pictures Producer
Paul Searles The Gunnery Composer
Evan Roberts The Gunnery Sound Designer
Azmi Jaffar The Gunnery Producer

Write a short summary of what happens in the film

The film is a story of curiosity and courage. It’s about a little kitten, called Button, who was curious about a mysterious lake by her school and endlessly wondered what lay on the other side of it. As her curiosity grew, her teacher helped her channelise it and encouraged her to follow it. Finally, against conventional wisdom and the warnings of the friends that cats don’t like water, Button heads out on a voyage across the lake in a wooden boat to explore where her curiosity leads her. The story changes the age-old belief of ‘Curiosity Killed the Cat’ to ‘Curiosity Taught the Cat’, and leaves the viewer with the thought that ‘a life of curiosity’ indeed ‘begins with a teacher’.

Please tell us how the work was designed / adapted for a single country / region / market

In Singapore, parents and students value studying and memorising answers over asking questions, giving rise to a culture of rote learning. To offer an alternate way of thinking, the film builds a value-system based on curiosity, positioning the school and its teachers as advocates of learning based on curiosity instead.

Links
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