TOO SHORT FOR TV ADS

TitleTOO SHORT FOR TV ADS
BrandARON ALPHA®
Product / ServiceARON ALPHA®
CategoryA01. Fast Moving Consumer Goods
EntrantYOMIKO ADVERTISING Tokyo, JAPAN
Idea Creation YOMIKO ADVERTISING Tokyo, JAPAN
Media Placement YOMIKO ADVERTISING Tokyo, JAPAN
Production TAIYO KIKAKU CO., LTD. Tokyo, JAPAN

Credits

Name Company Position
Haruka Ichikawa YOMIKO Creative Director
Shohei Hashimoto YOMIKO Copywriter
Akari Higo YOMIKO Planner
Yuya Nabae YOMIKO Planner
Yuji Aoki YOMIKO Account Executive
Tatsuhiko Abe YOMIKO Account Executive
Gaku Ishine MEGA Designer
Kohei Suetani Scre PR Director
Mariko Tsutsumi TAIYO KIKAKU Producer
Ran Takahashi TAIYO KIKAKU Production Manager
Chuirang Rhee TAIYO KIKAKU Production Manager
Yoshihiko Yamamoto L Director
Shunichirou Yamamoto Freelance Cinematographer
Akihiro Someya Freelance Gaffer
Yoshihiro Nose TAIYO KIKAKU Production Designer
Takanori Kako Ace Hair&Makeup Artist
M. dogs M.dogs Animal Casting
Tomoya Itabashi TAIYO KIKAKU Editor
Naotaka Takahasi L'espace Vision Colorist
Jun Hatano TAIYO KIKAKU Flame Artist
Ayami Fujiwara TAIYO KIKAKU Sound Mixer
Taiyo Higuchi OFFICE HIGUCHI Music Composer

Write a short summary of what happens in the film

An instant glue Aron Alpha bonds materials in just 5 seconds. Our target is "anyone who has ever broken something." Using TV commercials that can reach a large number of people regardless of generation, we intentionally remained duration of the commercial to express that Aron Alpha only needs 5 seconds to bond materials. We emphasized the product’s ability that even a short 15 seconds commercial is too long for Aron Alpha. In the extra time, we showed some images that had nothing to do with the product, such as a handsome man playing nose flute to give off more of the feelings that we have leftover time. Moreover, we set “something’s sticking” as a hidden theme of the unrelated images, to encourage people to post their findings on SNS. As a result, the number of commercial-related posts on SNS increased by 176-fold after the broadcast.

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