Title | TOO SHORT FOR TV ADS |
Brand | ARON ALPHA® |
Product / Service | ARON ALPHA® |
Category | A01. Fast Moving Consumer Goods |
Entrant | YOMIKO ADVERTISING Tokyo, JAPAN |
Idea Creation | YOMIKO ADVERTISING Tokyo, JAPAN |
Media Placement | YOMIKO ADVERTISING Tokyo, JAPAN |
Production | TAIYO KIKAKU CO., LTD. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Haruka Ichikawa | YOMIKO | Creative Director |
Shohei Hashimoto | YOMIKO | Copywriter |
Akari Higo | YOMIKO | Planner |
Yuya Nabae | YOMIKO | Planner |
Yuji Aoki | YOMIKO | Account Executive |
Tatsuhiko Abe | YOMIKO | Account Executive |
Gaku Ishine | MEGA | Designer |
Kohei Suetani | Scre | PR Director |
Mariko Tsutsumi | TAIYO KIKAKU | Producer |
Ran Takahashi | TAIYO KIKAKU | Production Manager |
Chuirang Rhee | TAIYO KIKAKU | Production Manager |
Yoshihiko Yamamoto | L | Director |
Shunichirou Yamamoto | Freelance | Cinematographer |
Akihiro Someya | Freelance | Gaffer |
Yoshihiro Nose | TAIYO KIKAKU | Production Designer |
Takanori Kako | Ace | Hair&Makeup Artist |
M. dogs | M.dogs | Animal Casting |
Tomoya Itabashi | TAIYO KIKAKU | Editor |
Naotaka Takahasi | L'espace Vision | Colorist |
Jun Hatano | TAIYO KIKAKU | Flame Artist |
Ayami Fujiwara | TAIYO KIKAKU | Sound Mixer |
Taiyo Higuchi | OFFICE HIGUCHI | Music Composer |
An instant glue Aron Alpha bonds materials in just 5 seconds. Our target is "anyone who has ever broken something." Using TV commercials that can reach a large number of people regardless of generation, we intentionally remained duration of the commercial to express that Aron Alpha only needs 5 seconds to bond materials. We emphasized the product’s ability that even a short 15 seconds commercial is too long for Aron Alpha. In the extra time, we showed some images that had nothing to do with the product, such as a handsome man playing nose flute to give off more of the feelings that we have leftover time. Moreover, we set “something’s sticking” as a hidden theme of the unrelated images, to encourage people to post their findings on SNS. As a result, the number of commercial-related posts on SNS increased by 176-fold after the broadcast.