HAPPY FATHER'S DAY, MOM

Short List
TitleHAPPY FATHER'S DAY, MOM
BrandLINKAJA
Product / ServiceDIGITAL WALLET
CategoryC01. Viral Film
EntrantISOBAR Jakarta, INDONESIA
Idea Creation ISOBAR Jakarta, INDONESIA
Production ISOBAR Jakarta, INDONESIA

Credits

Name Company Position
Andreas Andreas Isobar Indonesia Executive Creative Director
Aryo Saloka Isobar Indonesia Associate Creative Director
Adryanto Santosa Isobar Indonesia Art Director
Novitary Widjaja Isobar Indonesia Social Media Lead
Kanya Drestanti Isobar indonesia Account Director
Serena Primadyani Isobar Indonesia Account Manager
Nadia Lukman Isobar Indonesia Senior Account Executive

Write a short summary of what happens in the film

A social experiment film that changed the perspective towards working single mothers in Indonesia. Because there are more than 7.9 million Indonesian single mothers who struggle to provide for their family, yet their status are still being considered as taboo in the society. So we reveal the truth by creating a social experiment that asked the people who deserve to judge them the most. Their kids.

Cultural / Context information for the jury

There are more than 7.9 million Indonesian single mothers who struggle to provide for their family, yet their status are still being considered as taboo in the society.

Links
Social Media URL   |   Video URL