|Title||HAPPY FATHER'S DAY, MOM|
|Product / Service||DIGITAL WALLET|
|Category||C01. Viral Film|
|Entrant||ISOBAR Jakarta, INDONESIA|
|Idea Creation||ISOBAR Jakarta, INDONESIA|
|Production||ISOBAR Jakarta, INDONESIA|
|Andreas Andreas||Isobar Indonesia||Executive Creative Director|
|Aryo Saloka||Isobar Indonesia||Associate Creative Director|
|Adryanto Santosa||Isobar Indonesia||Art Director|
|Novitary Widjaja||Isobar Indonesia||Social Media Lead|
|Kanya Drestanti||Isobar indonesia||Account Director|
|Serena Primadyani||Isobar Indonesia||Account Manager|
|Nadia Lukman||Isobar Indonesia||Senior Account Executive|
A social experiment film that changed the perspective towards working single mothers in Indonesia. Because there are more than 7.9 million Indonesian single mothers who struggle to provide for their family, yet their status are still being considered as taboo in the society. So we reveal the truth by creating a social experiment that asked the people who deserve to judge them the most. Their kids.
There are more than 7.9 million Indonesian single mothers who struggle to provide for their family, yet their status are still being considered as taboo in the society.