THE PERFECT VOICEOVERS

Short List
TitleTHE PERFECT VOICEOVERS
BrandCAUSES FOR ANIMALS SINGAPORE
Product / ServiceANIMAL SHELTERS AND ADOPTION
CategoryB07. Not-for-profit / Charity / Government
EntrantEDELMAN SINGAPORE, SINGAPORE
Idea Creation EDELMAN SINGAPORE, SINGAPORE
Media Placement EDELMAN SINGAPORE, SINGAPORE
PR EDELMAN SINGAPORE, SINGAPORE
Production THE FLOATING FOLKS Singapore, SINGAPORE
Production 2 32BIT RECORDING STUDIO Singapore, SINGAPORE
Post Production EDELMAN SINGAPORE, SINGAPORE

Credits

Name Company Position
Victor Ng Edelman Singapore Executive Creative Director
Victor Ng Edelman Singapore Executive Creative Director
Wern Kee Lim Edelman Singapore Senior Art Director
Yi Rong Edelman Singapore Junior Art Director
Wei Hao Lam Edelman Singapore Junior Creative
Yi Rong Edelman Singapore Junior Art Director
Al-Azmir Ibrahim The Floating Folks Director
Ziyu Lim The Floating Folks Producer
Ross Ahmad 32Bit Recording Studio Sound Engineer
Malini Nathan Edelman Singapore Client Director
Kulvin Kaur Edelman Singapore Client Executive
Esther Ng Edelman Singapore Manager
Cheryl Ng Edelman Singapore Client Executive
Terri Teo Edelman Singapore Client Executive
Joy Fong Edelman Singapore Manager
Min Qi Lim Edelman Singapore Senior Client Executive

Write a short summary of what happens in the film

We partnered 5 animal shelters to highlight dogs ready for adoption. Our focus began with the ones most overlooked because of their pasts – cancer survivor, visually impaired, victim of domestic abuse and alike. These profiles were then matched to personalities covered by mainstream media for having overcame similar pasts – a cancer survivor who is a co-founder of a tech company with 15 million users, a wheelchair-bound Paralympic record setter, an interior designer who was victim of domestic abuse. We then arranged a voice recording session, with each personality reading a script of someone in need of help. Their experience lent authenticity, relating their own pasts mirrored to that of a shelter dog. These voiceover recordings were made into posts for social, with the key message being “If we don’t have to be perfect, why should they be? Adopt.” leading people to the shelters.

Links
Social Media URL   |   Video URL