Short List
Product / ServiceGOOGLE SEARCH
CategoryF03. Single-market Campaign
Idea Creation TOASTER Singapore, SINGAPORE
Media Placement ESSENCE Gurgaon, INDIA
Production TOASTER Singapore, SINGAPORE
Post Production TOASTER Singapore, SINGAPORE


Name Company Position
Vinod Savio Toaster Executive Creative Director
Udara Withana Toaster Head of Strategy, APAC
Marco Rotoli Toaster Design Director
Karn Singh Toaster Creative Director
Alvaro Bruch Toaster Associate Creative Director
Manisha Sharma Toaster Creative Group Head
Vincent Tanara Toaster Designer
Farhan Haniff Toaster Junior Art Director
Mujib Jamin Toaster Senior Motion Graphics Designer
Cho Zan Aung Toaster Multimedia Designer
Bhawika Chhabra Toaster Head of Account Management
Bhawna Vohra Toaster Senior Producer
Chiranjeev Prasad Toaster Producer
Samit Malkani Google Head of Brand Marketing, SEA & India
Umma Saini Google Brand & Creative Lead, Marketing
Sakshi Chopra Google Product Marketing Manager

Write a short summary of what happens in the film

User-generated stories of unsung female athletes were strung with personal Google queries and a hit song, Apna Time Aayega (Our Time Will Come). An apt twist: male vocals resung by a female YouTube Creator, making it a clarion call for women & girls across India to embrace their true sporting prowess.

Please tell us how the work was designed / adapted for a single country / region / market

Google wanted to be one of the world’s most helpful brands and the brief was to identify a cause that can help create an inclusive marketing strategy and lead to an impactful conversation that resonates across India. Hence, we had to create a purpose-led campaign that also shows the meaningful and helpful role that Search, Maps and other products play, reminding audiences of Google’s product magic. Majority of females in India are not encouraged to pursue individual dreams, let alone sports. Female athletes are missing in the media, hence girls lack role models. To spark change in this thinking, we tapped into emotionally resonant stories that challenge societal norms and reshape society to be more appreciative of everyone’s pursuits, irrespective of gender, age and traditional expectations.