Title | THE MECHANIC |
Brand | SAMSUNG |
Product / Service | HOME APPLIANCES |
Category | F07. Corporate Purpose & Social Responsibility |
Entrant | THAI SAMSUNG ELECTRONICS Bangkok, THAILAND |
Idea Creation | CHEIL WORLDWIDE Bangkok, THAILAND |
Production | CHEIL WORLDWIDE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Satit Jantawiwat | Cheil (Thailand) | Chief Creative Officer |
A young man was born with mechanical hands which represent his talent. He always helps his neighbors fix electronic appliances using his talent but the results are not always perfect. One day, his girlfriend does not longer appreciate his mechanical hands, she said he is not special but a weirdo. When he was disappointed with himself, he found out that, many people have special hands like him at Samsung Dual Vocational Education Program. He joins the program and starts learning from both theoretical lessons and gaining real work experiences. Finally, he becomes a professional service staff and has a happy ending love life.
Samsung Thailand has established a Dual vocational educational program since 2016 from the brand positioning “Do what you can’t”, to support vocational students who don’t have many opportunities in Thai society by providing them theoretical lessons, workshops, and training