Title | PRECEDENTED PRICES |
Brand | ALDI AUSTRALIA |
Product / Service | SUPERMARKET |
Category | A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant | BMF Sydney, AUSTRALIA |
Idea Creation | BMF Sydney, AUSTRALIA |
Production | GOODOIL FILMS Sydney, AUSTRALIA |
Post Production | ALT.VFX Sydney, AUSTRALIA |
Post Production 2 | ARC EDIT Sydney, AUSTRALIA |
Post Production 3 | RUMBLE STUDIOS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Alex Derwin | BMF | Chief Creative Officer |
David Fraser | BMF | Creative Director |
Dantie Van Der Merwe | BMF | Creative Director |
Michael Dawson | BMF | Creative |
Christina Aventi | BMF | Chief Strategy Officer |
Kinga Papp | BMF | Group Strategy Director |
Kellie Box | BMF | Senior Strategic Planner |
Stephen McArdle | BMF | Chief Executive Officer |
Paul Coles | BMF | General Manager |
Aisling Colley | BMF | Deputy Head of Account Management |
Bryan Bryant-Steeds | BMF | Account Director |
Flora Fraser | BMF | Account Executive |
Jenny Lee-Archer | BMF | Head of TV |
Jess Vella | BMF | Agency Producer |
Dave Wood | BMF | Director |
Juliet Bishop | Good Oil Films | Executive Producer |
Sam Long | Good Oil Films | Executive Producer |
Andrew McLean | Good Oil Films | Producer |
Simon Price | Arc Edit | Editor |
Germaine McMicking | Arc Edit | Director Of Photography |
Whilst other retailers were price-gouging shoppers during the pandemic panic buying, ALDI lived up to its ‘Good Different’ positioning and promised to keep their prices exactly where Australians needed them – low. The film features a reporter in a helicopter questioning a woman walking home from a visit to the supermarket. ‘Precedented Prices’ made fun of the unprecedented use of the word unprecedented. The reporter is informed by the woman on the street that the prices at ALDI remain unchanged. Not only did it land ALDI as a voice of reason in the face of mass hysteria, ALDI was the first Australian brand to show how important it is to keep your sense of humour, even in the toughest times.