ALDI FRESH FOOD MIGRATION

TitleALDI FRESH FOOD MIGRATION
BrandALDI AUSTRALIA
Product / ServiceSUPERMARKET
CategoryA04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantBMF Sydney, AUSTRALIA
Idea Creation BMF Sydney, AUSTRALIA
Production REVOLVER Sydney, AUSTRALIA
Production 2 THE EDITORS Sydney, AUSTRALIA
Post Production ALT.VFX Sydney, AUSTRALIA
Post Production 2 RUMBLE STUDIOS Sydney, AUSTRALIA
Post Production 3 TURNING STUDIOS Sydney, AUSTRALIA

Credits

Name Company Position
Alex Derwin BMF Chief Creative Officer
Dantie Van Der Merwe BMF Creative Director
David Fraser BMF Creative Director
Roy Leibowitz BMF Associate Creative Director/Copywriter
Chris Wilson BMF Senior Art Director
Fiona McLeod BMF Design Director
Christina Aventi BMF Chief Strategy Officer
Kinga Papp BMF Group Strategy Director
Kellie Box BMF Senior Strategic Planner
Stephen McArdle BMF Chief Executive Officer
Paul Coles BMF General Manager
Aisling Colley BMF Deputy Head of Account Management
Hayley Basham BMF Senior Account Director
James Arnold BMF Senior Account Manager
Jenny Lee-Archer BMF Head of TV
Andreas Nilsson BMF Director
Michael Ritchie Revolver / Will O'Rourke Managing Director / Executive Producer
Pip Smart Revolver / Will O'Rourke Executive Producer
Alex Kember Revolver / Will O'Rourke Producer
Lachlan Milne Revolver / Will O'Rourke Director Of Photography
Alexandre de Franceschi The Editors Editor
Jay Hawkins Alt.vfx VFX Supervisor
Tyrone Estephan Alt.vfx VFX Executive Producer
Basir Salleh Alt.vfx Art Buyer
Gavin Johns Alt.vfx Photographer
Audra Diciunas Alt.vfx Producer
Paul Gawman Alt.vfx 3D Retoucher
Rhiannon Jasma Alt.vfx Retoucher
Julie Sorrell Alt.vfx Production Director
Elliott Wheeler Turning Studios Composer

Write a short summary of what happens in the film

ALDI is funny and a little foreign, so people thought ALDI’s fresh fruit, meat and veg came from funny, foreign places too. Just like the other supermarkets, ALDI’s fresh produce is Australian. It’s just the price that’s different. In this spot, ALDI's fresh fruit, veg, and meat, are reimagined as migrating animals.