Title | FREE FALL |
Brand | AMART |
Product / Service | FURNITURE |
Category | A03. Durable Consumer Goods including Automotive |
Entrant | BMF Sydney, AUSTRALIA |
Idea Creation | BMF Sydney, AUSTRALIA |
Production | GOODOIL FILMS Sydney, AUSTRALIA |
Production 2 | LEVEL TWO MUSIC Melbourne, AUSTRALIA |
Production 3 | RUMBLE STUDIOS Sydney, AUSTRALIA |
Post Production | ARC EDIT Sydney, AUSTRALIA |
Post Production 2 | TURNING STUDIOS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Alex Derwin | BMF | Chief Creative Officer |
Stephanie Allen | BMF | Creative |
Fiona McLeod | BMF | Design Director |
Melinda Cole | BMF | Senior Designer |
Christina Aventi | BMF | Chief Strategy Officer |
Thomasine Burnap | BMF | Group Planning Director |
Stephen McArdle | BMF | Chief Executive Officer |
Richard Woods | BMF | Head of Account Management |
Siham Zirkak | BMF | Senior Account Manager |
Jenny Lee-Archer | BMF | Head of TV |
Hamish Rothwell | BMF | Director |
Juliet Bishop | Good Oil Films | Executive Producer |
Andrew McLean | Good Oil Films | Executive Producer |
Jac Fitzgerald | Good Oil Films | Director Of Photography |
Joe Jennings | Good Oil Films | Director of Photography Aerials |
Greg Wilson | Good Oil Films | Director Of Photography Shotover |
Lucas Baynes | Good Oil Films | Editor |
Elliott Wheeler | Turning Studios | Composer |
Amart is a common sense purchase. They’re a low-cost furniture retailer that makes good quality stuff – for the price. Unlike the fancy furniture stores, they don’t charge the earth, and unlike their low-cost competitors, they don’t cut corners. To launch their all-inclusive guarantee, we carried out an unconventional torture test to prove it. So we decided to throw a couch out of an airplane at 15, 000 ft. Viewers receive a glimpse into the mind of the free-falling sofa as it plummets through the sky to the ground.