| Title | FREE FALL |
| Brand | AMART |
| Product / Service | FURNITURE |
| Category | A03. Durable Consumer Goods including Automotive |
| Entrant | BMF Sydney, AUSTRALIA |
| Idea Creation | BMF Sydney, AUSTRALIA |
| Production | GOODOIL FILMS Sydney, AUSTRALIA |
| Production 2 | LEVEL TWO MUSIC Melbourne, AUSTRALIA |
| Production 3 | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Post Production | ARC EDIT Sydney, AUSTRALIA |
| Post Production 2 | TURNING STUDIOS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Alex Derwin | BMF | Chief Creative Officer |
| Stephanie Allen | BMF | Creative |
| Fiona McLeod | BMF | Design Director |
| Melinda Cole | BMF | Senior Designer |
| Christina Aventi | BMF | Chief Strategy Officer |
| Thomasine Burnap | BMF | Group Planning Director |
| Stephen McArdle | BMF | Chief Executive Officer |
| Richard Woods | BMF | Head of Account Management |
| Siham Zirkak | BMF | Senior Account Manager |
| Jenny Lee-Archer | BMF | Head of TV |
| Hamish Rothwell | BMF | Director |
| Juliet Bishop | Good Oil Films | Executive Producer |
| Andrew McLean | Good Oil Films | Executive Producer |
| Jac Fitzgerald | Good Oil Films | Director Of Photography |
| Joe Jennings | Good Oil Films | Director of Photography Aerials |
| Greg Wilson | Good Oil Films | Director Of Photography Shotover |
| Lucas Baynes | Good Oil Films | Editor |
| Elliott Wheeler | Turning Studios | Composer |
Amart is a common sense purchase. They’re a low-cost furniture retailer that makes good quality stuff – for the price. Unlike the fancy furniture stores, they don’t charge the earth, and unlike their low-cost competitors, they don’t cut corners. To launch their all-inclusive guarantee, we carried out an unconventional torture test to prove it. So we decided to throw a couch out of an airplane at 15, 000 ft. Viewers receive a glimpse into the mind of the free-falling sofa as it plummets through the sky to the ground.