Write a short summary of what happens in the film

In this world, thought bubbles are physical objects. And they are annoying. Floating above your head, distracting. They are in the way, clouding your mind, preoccupying you, blinding you. In this world, those ideas are almost a curse. But there’s a cure. Set them free. Start making them. Put them into a prototype with ProtoPie. Our film tells the story of Dave, a designer in San Francisco, who wakes up with a bright new idea. Oh no. Not again. He tries to get it off his mind, but it’s one of those good ones that just won’t let you go. We see his journey of frustration and excitement trying to deal with an idea stuck in his head – and we see his thrill when he finally embraces it and rushes off to his design studio where he transform it into a prototype and share it with his colleagues.

Cultural / Context information for the jury

For developed this film for universal appeal to designers around the world, but with a particular focus on the North American design community. The setting, personalities, characters and behaviors were all inspired by real places and real people in San Francisco.