POOJA DIDI

Short List
TitlePOOJA DIDI
BrandFACEBOOK
Product / ServiceFACEBOOK
CategoryB05. Media / Entertainment
EntrantTAPROOT DENTSU Mumbai, INDIA
Idea Creation TAPROOT DENTSU Mumbai, INDIA
Media Placement MINDSHARE Mumbai, INDIA
PR 20:20 MSL New Delhi, INDIA
Production CHROME PICTURES Mumbai, INDIA

Credits

Name Company Position
Santosh Padhi Taproot Dentsu Chief Creative Officer & Founder
Pallavi Chakravarti Taproot Dentsu Executive Creative Director
Neeraj Kanitkar Taproot Dentsu Senior Creative Director
Shashank Lanjekar Taproot Dentsu Head of Strategic Planning
Radhika Sabherwal Taproot Dentsu Associate Vice President
Hemant Joshi Taproot Dentsu Account Director
Ana Iman Taproot Dentsu Account Supervisor
Ayesha Ghosh Taproot Dentsu EVP & Head of Office
Amit Sharma Chrome Pictures Director
Tushar Kanti Ray Chrome Pictures Cinematographer
NAPOLEAN DANIEL AMANNA Chrome Pictures Film Producer
Shahnawaz Mosani Chrome Pictures Editor
Sidhant Mago & Mayank Mehra (Mikelal) - Chrome Pictures Music Composer
Sidhant Mago - -
Madhubanti Bagchi & Harshal Vyas - -
Chintoo Singh Wasir - -

Write a short summary of what happens in the film

The film is a tribute to all those who’ve harnessed the power of Facebook to amplify the good within us for the greater good. And brought to life the Indian truism that prosperity too grows only when shared with others. This is the story of the 28-year-old Pooja and the people (who’ve been laid off) that she keeps hiring (even though she doesn’t need them) through the hard months of 2020, at great personal cost and how those people come together and come through for her. She isn’t a mega rich business owner. But she believes she can do some good, even if it means stretching herself and her resources that much thinner and she goes all in. It’s this selflessness even in the face of adversity and even at the cost of losing a lot is what sets up the story for the viewer

Cultural / Context information for the jury

For Diwali – the festival of prosperity, in the kind of year that is 2020, we wanted to tell a story that captured the very essence of what so many amongst us have been doing. Which is, they’ve been coming together and selflessly going the extra mile to be there for others. The film is a tribute to all those who’ve harnessed the power of Facebook to amplify the good within us for the greater good. And brought to life the Indian truism that prosperity too grows only when shared with others.

Links
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