Product / ServiceCPG
CategoryB07. Not-for-profit / Charity / Government
Idea Creation OGILVY Bangkok, THAILAND


Name Company Position
Nopadol Srikieatikajohn Ogilvy Group Thailand Chairman
Panu Meepaibu Ogilvy Group Thailand Creative Director
Jutarat Kongton Ogilvy Group Thailand Art Director
Tipwarin Boonyatha Ogilvy Group Thailand Copywriter
Bank Rungchaya Ogilvy Group Thailand Copywriter
Sasipa Mongolnavin Ogilvy Group Thailand Planning Director
Kamemachat Kwaipun Ogilvy Group Thailand Planning Manager
Tuangyos Charoensiri Ogilvy Group Thailand Business Director
Napat Wuttijariyakul Ogilvy Group Thailand Account Director
Alisa Horlertkul Ogilvy Group Thailand Account Manager
Khetsirin Tantrakul Ogilvy Group Thailand Account Manager
Uravasee Chaturongakul Ogilvy Group Thailand Agency Producer
Kumphol Witpiboolrut Sunshine-etc Co., Ltd. Director
Chalee Janpaka Sunshine-etc Co., Ltd. Assistant Director
Khanuengnit Wichitsakonkit Sunshine-etc Co., Ltd. Producer
Natchuda Pho-on Sunshine-etc Co., Ltd. Production Manager
Rattakarn Srithavatchai Sunshine-etc Co., Ltd. Cinematographer
Pallop Chomthaworn Sunshine-etc Co., Ltd. Art Director
Anucha Mekpayom Sunshine-etc Co., Ltd. Location Master
Potjanart Taweevongsangtong Sunshine-etc Co., Ltd. Wardrobe Stylist
Wanchai Panphuak Sunshine-etc Co., Ltd. Post Producer
Tethawat Boonly Sunshine-etc Co., Ltd. Editor
Surapong Wantanajan Sunshine-etc Co., Ltd. Sound Mixer
Sarayouth Phuksawattanachai Sunshine-etc Co., Ltd. Colorist
Thanapohn Arpapohnnoparat Sunshine-etc Co., Ltd. After Effect

Write a short summary of what happens in the film

The premise of the campaign lies in the idea that “no one is too small to make a change”, in order to provoke Thai people to acknowledge their role in the creation of plastic waste. The 3-minute film ‘The Story of a Young Girl and a Whale’ is told through the eyes of a young girl passionate about marine life. The film exposes viewers to their own apathy towards the lives most affected by plastic waste- and challenges them to do more. The film shows the girl’s personal journey at home towards making meaningful change, compounding the message that everyone possesses the capability to foster change. It signals that individual actions can culminate in a collective effort to address Thailand’s plastic waste issues.

Cultural / Context information for the jury

Thailand is the seventh-largest contributor to ocean waste in the world. The COVID crisis has cemented this position due to the 62% increase in plastic waste from the disposal of food delivery items and face masks. Although 18% of Thais demonstrate awareness of the country’s plastic problem, the COVID crisis has brought with it a blind eye turned in regard to plastic waste. CPG is a company dedicated to improving Thai lives through its food and wellbeing businesses. Its ethos that the planet’s ecosystem sustains all life cycles, is greatly impacted by the majority of plastic waste that ends up in the ocean. Our efforts to stay home are unknowingly killing components of our life cycle in their own homes. Thai people must be provoked to take plastic waste issues during the pandemic to heart.


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