Write a short summary of what happens in the film

The premise of the campaign lies in the idea that “no one is too small to make a change”, in order to provoke Thai people to acknowledge their role in the creation of plastic waste. The 3-minute film ‘The Story of a Young Girl and a Whale’ is told through the eyes of a young girl passionate about marine life. The film exposes viewers to their own apathy towards the lives most affected by plastic waste- and challenges them to do more. The film shows the girl’s personal journey at home towards making meaningful change, compounding the message that everyone possesses the capability to foster change. It signals that individual actions can culminate in a collective effort to address Thailand’s plastic waste issues.

Cultural / Context information for the jury

Thailand is the seventh-largest contributor to ocean waste in the world. The COVID crisis has cemented this position due to the 62% increase in plastic waste from the disposal of food delivery items and face masks. Although 18% of Thais demonstrate awareness of the country’s plastic problem, the COVID crisis has brought with it a blind eye turned in regard to plastic waste. CPG is a company dedicated to improving Thai lives through its food and wellbeing businesses. Its ethos that the planet’s ecosystem sustains all life cycles, is greatly impacted by the majority of plastic waste that ends up in the ocean. Our efforts to stay home are unknowingly killing components of our life cycle in their own homes. Thai people must be provoked to take plastic waste issues during the pandemic to heart.