BREAK UP

TitleBREAK UP
BrandMONDE NISSIN (THAILAND) CO.,LTD.
Product / ServiceVOIZ CHOCOLATE
CategoryA01. Fast Moving Consumer Goods
EntrantOGILVY Bangkok, THAILAND
Idea Creation OGILVY Bangkok, THAILAND
Production FACTORY01 Bangkok, THAILAND

Credits

Name Company Position
Nopadol Srikieatikajohn Ogilvy Group Thailand Chairman
Nopadol Srikieatikajohn Ogilvy Group Thailand Chairman
Prasert Vijitpawan Ogilvy Group Thailand Executive Creative Director
Bhattara Tanchavalit Ogilvy Group Thailand Creative Group Head
Gailwalin Munkongsupaleark Ogilvy Group Thailand Film Producer
Wuthisak Anarnkaporn Factory01 Co., Ltd. Director
RUNGTAWAN NANTHASAEN Factory01 Co., Ltd. Producer
PARUEDA ASAWACHOTE Factory01 Co., Ltd. Assistant Producer
WITYAWAT Lakam Factory01 Co., Ltd. Assistant Director
NATDANAI Naksuwan Factory01 Co., Ltd. Director Of Photography
APICHAYA Yueprayong Matad Co., Ltd. Post Producer
SIPPANART Olarnsaritkul Matad Co., Ltd. Editor
Authur Lam One cool production co., ltd. Colorist
Jum PUMPUMPUMPUM PUMPUMPUMPUM Sound Engineer
Toey PUMPUMPUMPUM PUMPUMPUMPUM Sound Engineer

Write a short summary of what happens in the film

The story is about a breaking up couple that a boy is going to leave a girl. Before leaving, the boy grabs a pack of Voiz Cracker; while the girl tries to hold him back by hugging him tightly. The boy thinks he already knew that the girl wouldn’t let him go. Suddenly, the girl suplexes the boy heavily until the pack of Voiz is out of his hands. The story turns out that the girl is pulling him back just because to get Voiz. This is because Voiz is so delicious that you cannot share with others. This campaign is following with 3 short VDO to strengthen that Voiz cannot be shared even in the imagination.

Cultural / Context information for the jury

Voiz is the snack brand in the competitive market in Thailand. In order to stand out, Voiz utilizes the creative platform in order to attract audiences’ attention and relate with target insight of a young couple. Normally, a female teenager always begs for a boy to stay to have a happy-ending love. However, Voiz picks up this context to build up the story along with tying-in product benefits and add creativity to make the story more fun with an unexpected ending that no one would ever imagine of.

Links
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