| Title | MY GOAL |
| Brand | TMB BANK PUBLIC COMPANY LIMITED |
| Product / Service | ME BY TMB |
| Category | B06. Consumer Services / Business to Business |
| Entrant | OGILVY Bangkok, THAILAND |
| Idea Creation | OGILVY Bangkok, THAILAND |
| Production | FACTORY01 Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Nopadol Srikieatikajohn | Ogilvy Group Thailand | Chairman |
| Prasert Vijitpawan | Ogilvy Group Thailand | Executive Creative Director |
| Bhattara Tanchavalit | Ogilvy Group Thailand | Creative Group Head |
| Boonsom Soontornyanakij | Ogilvy Group Thailand | Creative Group Head |
| Gailwalin Munkongsupaleark | Ogilvy Group Thailand | Film Producer |
| Wuthisak Anarnkaporn | Factory01 Co., Ltd. | Director |
| Natdanai Naksuwan | Factory01 Co., Ltd. | Cinematographer |
| Peeravat Suksamran | Factory01 Co., Ltd. | Gaffer |
| Wanlop Plumsee | Factory01 Co., Ltd. | Production Designer |
| Rewat Worarat | Factory01 Co., Ltd. | Executive Producer |
| Rungtawan Nanthasaen | Factory01 Co., Ltd. | Film Producer |
| Wityawat Lakam | Factory01 Co., Ltd. | Assistant director |
| Thida Rosthip | Factory01 Co., Ltd. | Stylist |
| Pornthip Muttisom | Factory01 Co., Ltd. | Casting |
| Sippanart Olarnsaritkul | One cool production co., ltd. | Editor |
| Arthur Lam | One cool production co., ltd. | Colorist |
| Nantachai Sammaphuti | One cool production co., ltd. | Flame artist |
| Apichaya Yueprayong | One cool production co., ltd. | Post producer |
| Therdsak Buapian | Matad Co., Ltd. | Special Effects producer |
| Artit Vongmetta | Mellow tunes co., ltd. | Sound designer |
| Siwat Homkham | Mellow tunes co., ltd. | Music composer |
| Kprkiat Chartprasert | Mellow tunes co., ltd. | Music composer |
‘Dreams Can Be Set” takes the insight of Gen Z only saving money to spend on their passion and combines it with communicating the ease of use of MyGoal that helps everyone easily manage their savings. The film was made to be as easily and quickly understood as possible while inspiring Users to strive for their goals and passions.
ME is the first full-feature online banking service in Thailand that offers higher interest rates than other banks. However, ME only featured a savings account, so 35+ consumers used ME as a place to park money and accrue interest, resulting in no Active Users. Other banks also began developing their own online banking services with more features than ME.