Title | SLEEPER |
Brand | IAG |
Product / Service | NRMA INSURANCE |
Category | A06. Consumer Services / Business to Business |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Media Placement | MINDSHARE Sydney, AUSTRALIA |
Production | FINCH Sydney, AUSTRALIA |
Production 2 | MJZ Los Angeles, USA |
Post Production | WAVE STUDIOS London, UNITED KINGDOM |
Post Production 2 | BLOCKHEAD VFX Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Dave Brady | Colenso BBDO | Creative Director |
Debbie Currie | Colenso BBDO | Business Director |
Lisa Divett | Colenso BBDO | Head of Brand & Communications Strategy |
Natasha Gill | Colenso BBDO | Head of TV |
Sally Kiernan | IAG AU | Marketing Director - IAG AU |
Lee Lowndes | Colenso BBDO | Group Business Director |
Danielle Picker | IAG AU | Creative & Innovation Specialist |
Levi Slavin | Colenso BBDO | Chief Creative Officer |
Brent Smart | IAG AU | CMO |
Elizabeth Stokes | IAG AU | Creative & Innovation Lead |
Nick Worthington | Colenso BBDO | Creative Chairman |
Cath Anderson | FINCH | Producer |
Loren Bradley | FINCH | Executive Producer |
Rob Galluzo | FINCH | Executive Producer |
Juan Cabral | MJZ | Director |
Beth Tomblin | Wave Studios UK | Audio Producer |
Eric Gautier | MJZ | DOP |
David Zander | MJZ | President / Executive Producer |
Emma Wilcockson | MJZ | Executive Producer |
Emiliano Fardaus | Freelance | Editor |
Julieta Fernández Castagnino | Freelance | Post Producer |
Ricky Gausis | MPC | Colourist |
Sasha Pace | MPC | Colour Producer |
Richard Betts | Blockhead | Online Editor |
Parv Thind | Wave Studios | Sound Design |
Jay James | Soundtree Music | Music Supervision & Licensing |
This cautionary tale is a dreamlike vision of the quintessential road trip. We’re taken on a magical journey into the near future with one foot still in the present. We follow a mother and her two daughters driving along the Australian highways at night. Before long, with the girls asleep in the back, mum too drifts into peaceful slumber. The unnerving scene of a driver asleep at the wheel is heightened by an oncoming truck but the resulting collision we’re conditioned to expect doesn’t occur. Instead, a near missis is the pivotal moment which transports us into a familiar-looking analogue world, but one populated with self-driving cars. Their peaceful road trip continues as the family’s car threads its way across bridges, intersections and spaghetti junctions, before delivering the family safely into the arms of grandma. Titles at the end ask that until all our cars can drive themselves, drive safe.
Australian families traditionally travel great distances by road to visit friends and family in other parts of their vast country. Driver fatigue is a real issue and these journeys often involve driving through the night. NRMA's commitment to make Australia a safer place for everyone is the driving force behind this film which was released just before the Christmas break when lots of families take to the roads to visit relatives.