| Title | AAI - DINOSAUR VS UNICORN |
| Brand | AAI |
| Product / Service | INSURANCE COVER |
| Category | A06. Consumer Services / Business to Business |
| Entrant | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Media Placement | OMD NEW ZEALAND Auckland, NEW ZEALAND |
| Production | GOOD OIL FILMS Auckland, NEW ZEALAND |
| Additional Company | DDB NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
| Gary Steele | DDB Group New Zealand | Executive Creative Director |
| Ben Pegler | DDB Group New Zealand | Creative Director |
| Julia Ferrier | DDB Group New Zealand | Art Director |
| Renee Bryant | DDB Group New Zealand | Copywriter |
| Judy Thompson | DDB Group New Zealand | Agency Executive Producer |
| Claire Colohan | DDB Group New Zealand | Senior Agency Producer |
| Kate Lines | DDB Group New Zealand | Lead Business Partner |
| Lucy Paykel | DDB Group New Zealand | Senior Business Director |
| Sam French | DDB Group New Zealand | Senior Business Manager |
| Rupert Price | DDB Group New Zealand | Chief Strategy Officer |
| Thinza Mon | DDB Group New Zealand | Planning Director |
| Carina Egelhof | DDB Group New Zealand | Lead Digital Strategist |
| George Mackensie | Good Oil | Managing Director |
| Mark Foster | Good Oil | Executive Producer |
| Adam Gunser | Good Oil | Director |
| Crighton Bone Crighton Bone | Freelance | DOP |
| Mark Burnett | The Editors | Editor |
| Rick Kofoed | Freelance | Production Design |
| Andrew Hellen | ALT.VFX Australia | ALT.VFX Australia |
| Celeste Fairlie | ALT.VFX Australia | Senior VFX Producer |
| Jayce Attewell | ALT.VFX Australia | Production Manager |
| Chris Rentoul | ALT.VFX Australia | Lead Animator |
| John Trudgian | ALT.VFX Australia | Animator |
| Jordan McInnes | ALT.VFX Australia | Rigging TD |
| Nick Angus | ALT.VFX Australia | FX TD / Head of 3D |
| Jamie White | ALT.VFX Australia | Lighting & Rendering Artist |
| Phil Outen | ALT.VFX Australia | 2D Compositor |
| Craig Matuschka | Liquid Studios | Sound Design |
| Jonathan Mihaljevich | Franklin Road | Managing Director |
| Rebecca Lloyd | OMD New Zealand | Account Director |
| Pamela Figueroa | OMD NEW ZEALAND | Account Manager |
| Winnie Nadi | OMD New Zealand | Digital Performance Specialist |
| Richard Park | AAI | Head of Marketing and Distribution |
| Melodie Vickars | AAI | Brand and Marketing Manager |
| Catherine Dilly | AAI | Marketing Manager |
| Charles Tatham | AAI | Brand and Marketing Team Leader |
AA Insurance is launching its new campaign, titled Dinosaur vs Unicorn, as part of its successful Live a Little Freer platform. In a mystical clash of fantasy and reality, DDB New Zealand has teamed up with AA Insurance to create a campaign that moves away from feeding the insurance fear. The campaign by DDB New Zealand rises above product offers and playfully communicates AA Insurance’s role in covering the things people care about, so Kiwis can live free from worry about what could go wrong. The debut spot follows a juvenile T-rex as she stalks her otherworldly unicorn prey around a family home. Bumping and bashing about, the playful chase narrowly misses precious objects. Towards the end of the spot, the two characters reveal their true identity… a father and daughter.
AA Insurance is launching its new campaign, titled Dinosaur vs Unicorn, as part of its successful Live a Little Freer platform. In a mystical clash of fantasy and reality, DDB New Zealand has teamed up with AA Insurance to create a campaign that moves away from feeding the insurance fear. The campaign by DDB New Zealand rises above product offers and playfully communicates AA Insurance’s role in covering the things people care about, so Kiwis can live free from worry about what could go wrong. The debut spot follows a juvenile T-rex as she stalks her otherworldly unicorn prey around a family home. Bumping and bashing about, the playful chase narrowly misses precious objects. Towards the end of the spot, the two characters reveal their true identity… a father and daughter.