Title | THE PERFECT VOICEOVERS |
Brand | CAUSES FOR ANIMALS SINGAPORE |
Product / Service | ANIMAL SHELTERS AND ADOPTION |
Category | B07. Not-for-profit / Charity / Government |
Entrant | EDELMAN SINGAPORE, SINGAPORE |
Idea Creation | EDELMAN SINGAPORE, SINGAPORE |
Media Placement | EDELMAN SINGAPORE, SINGAPORE |
PR | EDELMAN SINGAPORE, SINGAPORE |
Production | THE FLOATING FOLKS Singapore, SINGAPORE |
Production 2 | 32BIT RECORDING STUDIO Singapore, SINGAPORE |
Post Production | EDELMAN SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Victor Ng | Edelman Singapore | Executive Creative Director |
Victor Ng | Edelman Singapore | Executive Creative Director |
Wern Kee Lim | Edelman Singapore | Senior Art Director |
Yi Rong | Edelman Singapore | Junior Art Director |
Wei Hao Lam | Edelman Singapore | Junior Creative |
Yi Rong | Edelman Singapore | Junior Art Director |
Al-Azmir Ibrahim | The Floating Folks | Director |
Ziyu Lim | The Floating Folks | Producer |
Ross Ahmad | 32Bit Recording Studio | Sound Engineer |
Malini Nathan | Edelman Singapore | Client Director |
Kulvin Kaur | Edelman Singapore | Client Executive |
Esther Ng | Edelman Singapore | Manager |
Cheryl Ng | Edelman Singapore | Client Executive |
Terri Teo | Edelman Singapore | Client Executive |
Joy Fong | Edelman Singapore | Manager |
Min Qi Lim | Edelman Singapore | Senior Client Executive |
We partnered 5 animal shelters to highlight dogs ready for adoption. Our focus began with the ones most overlooked because of their pasts – cancer survivor, visually impaired, victim of domestic abuse and alike. These profiles were then matched to personalities covered by mainstream media for having overcame similar pasts – a cancer survivor who is a co-founder of a tech company with 15 million users, a wheelchair-bound Paralympic record setter, an interior designer who was victim of domestic abuse. We then arranged a voice recording session, with each personality reading a script of someone in need of help. Their experience lent authenticity, relating their own pasts mirrored to that of a shelter dog. These voiceover recordings were made into posts for social, with the key message being “If we don’t have to be perfect, why should they be? Adopt.” leading people to the shelters.