Write a short summary of what happens in the film

The series is the sequel of “10 sec. Drama: The Stop Line of Love (Episode 1–14)”. It takes an innovative form of 10 sec. commercial drama series promoting the varied product lineup of JMS, a Japanese car accessory and maintenance store, and aim to boost the awareness of JMS. The episodes were created in a soap opera style with a middle-aged man who has slid into a complicated love triangle with his subordinate, Sayo, his ex-wife, Michiko, and many others with the quick tempo of its progressing storyline in a 10-second per episode. Having cars and the quick development of the characters’ love relationships intertwined, the composition of the series was designed to make them “a watch-it-once-and-you’re-hooked” series.

Cultural / Context information for the jury

Many people in Japan nowadays prefer stories with quick story development. That made us hit upon an innovative form of telling a love relationship drama with a quickly progressing storyline in a 10 second episode. The episodes depict “the quick development of a love relationship due to car maintenance” designed to fit in the composition so that even Japanese who get easily bored would be hooked and watch them all. The series succeeded in creating a growing fan base as new episodes rolled out. This was due to quick yet subtle changes in characters emotions that many Japanese can easily relate to, instead of dynamic story development often seen in the overseas dramas.