Title | PLAY YOUR PART |
Brand | DIRECTORS THINK TANK |
Product / Service | DIRECTORS THINK TANK |
Category | F07. Corporate Purpose & Social Responsibility |
Entrant | IMAGINARY FRIENDS Kuala Lumpur, MALAYSIA |
Idea Creation | IMAGINARY FRIENDS Kuala Lumpur, MALAYSIA |
Production | DIRECTORS THINK TANK Petaling Jaya, MALAYSIA |
Post Production | TWO AM MUSIC STUDIOS Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
Imaginary Friend | Imaginary Friends Malaysia | Copywriter / Art Director |
Sling Ng | Directors Think Tank Sdn Bhd | Film Director |
Intan Sham | Directors Think Tank Sdn Bhd | Executive Producer |
Aiden Whittam | Directors Think Tank Sdn Bhd | Claymaker / Animator |
Anton Morgan | Two AM Music Studios | Creative Director |
We see a series of spots explaining the new standard operating procedures for on-set filming. They're done in an off-the-cuff manner and brought to life in claymation.
Agencies, clients, and production people are now stars on production sets post-lockdown The commercial film industry had been hit hard due to Covid-19. All production had to stop. Morale was low. Industry folk needed to shift gears, from shooting crew to DIY shoots. Inevitably, the question on everyone's mind: What'll happen to shoots when the lockdown period is lifted? As one of Asia's most recognised production houses, Directors Think Tank wanted to create a sense of security and hope for the industry. An Instagram page filled with light and easy content of the new production norms was launched. The safety measures are not strict SOPs, but they serve as fun reminders for industry folk, whether in front of or behind the camera, we all have roles to play.