| Title | TEASER |
| Brand | HONDA MOTOR CO., LTD. |
| Product / Service | FIT |
| Category | A03. Durable Consumer Goods including Automotive |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | CREATIVE POWER UNIT Tokyo, JAPAN |
| Production 2 | PYRAMID FILM Tokyo, JAPAN |
| Production 3 | FUMIHITO KATAMURA PHOTOGRAPH OFFICE Tokyo, JAPAN |
| Production 4 | CAVIA Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshihiro Sato | DENTSU INC. | Exective Creative Director |
| Yuji Sugitani | DENTSU INC. | Exective Creative Director |
| Kota Tohata | DENTSU INC. | Creative Director |
| Yoshihiro Yagi | DENTSU INC. | Creative Director |
| Yoshihiro Yagi | DENTSU INC. | Art Director |
| Megumi Ota | Ota Megumi Office | Copywriter |
| Chihiro Kato | DENTSU INC. | Designer |
| Daisuke Hatakeyama | Creative Power Unit | Designer |
| Masashi Mishima | Creative Power Unit | Designer |
| Yutaka Hasegawa | DENTSU CREATIVE FORCE | Agency Producer |
| Masaharu Nakajima | PYRAMID FILM INC. | Producer |
| Satoe Umeoka | PYRAMID FILM INC. | Manager |
| Yosuke Mimori | Freerance | Manager |
| Fumihito Katamura | Fumihito Katamura Photograph Office | Photographer |
| Takuya Demura | CAVIA Inc. | Director |
| Sunao Sakurai | Scab. | Retoucher |
| Yasuaki Miyatake | FLUX | CG |
| Mitsunori Motegi | FLUX | CG |
| Shingo Kidaka | Day O Production | Coordinator |
| Mieko Koyama | Day O Production | Coordinator |
| Kunihiro Omatsu | DENTSU INC. | Account executive |
| Yoshihiro Tanaka | DENTSU INC. | Account Executive |
| Haruka Miyata | DENTSU INC. | Account executive |
| Ryoma Yamazaki, | DENTSU INC. | Account Executive |
| Hitomi Misumi | DENTSU INC. | Account Executive |
The “FIT” is portrayed like a human, running in a person’s daily life and captured from an overhead view using the tilt-shift image technique. We intentionally avoided the typical commercial close up or the “car hero cut” to be able to showcase FIT as a compact car that is an important part of everyday life.